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Tag: Mars

Retail Asia31/12/2018
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E-Tailing

Richemont joins Alibaba’s IP alliance on brand protection

5min0
Global luxury group Richemont has joined the Alibaba Anti-Counterfeiting Alliance, a partnership between the e-commerce giant and brands that works to protect intellectual property rights on Alibaba’s platforms. Geneva, Switzerland-based Richemont is now among the 115 members from 16 countries and regions that are a part of the IP alliance, as well as the latest from the luxury […]
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Retail Asia06/07/2016
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E-Tailing

Alibaba hosts intellectual property event

4min0
Chinese online commerce giant Alibaba Group has hosted an inaugural Rights Holders Collaboration Summit involving international brands and the intellectual property (IP) enforcement community to enhance collaboration in the fight against infringements. More than 100 Chinese and international brands as well as trade associations attended the event, including Adidas, Apple, Burberry, Hewlett Packard, Louis Vuitton […]
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Retail Asia02/07/2016
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E-TailingFood

Mars China teams with Alibaba

3min0
Mars, best known for M&M’s and Snickers candy brands, has become the latest global consumer foods brand to partner with eCommerce giant Alibaba to grow its online presence in China. In a joint announcement, Mars China said all of its brands, which also include Dove chocolate and Pedigree and Royal Canin pet foods, will now […]
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