Maybelline

Retail Asia28/07/2022

The L’Oréal-owned American cosmetic brand Maybelline is gradually shuttering all of its physical stores across China as it aims to shift its focus in the market to online, the brand confirmed Wednesday. In a statement sent to local media, the brand said, “In response to changes in the market and consumer demand, Maybelline New York has been gradually […]

Retail Asia07/05/2019

L’Oreal Asia now sells more products than the company’s home European division. Sales in Asia outpaced those in western Europe for the first time in the last quarter, with China leading the growth, despite a slowing economy. Just a decade ago, L’Oreal Asia sales were less than one third of its European sales. Globally, first-quarter […]

Retail Asia13/02/2019

L’Oreal Asia Pacific sales soared by a staggering 24.1 per cent on a like-for-like basis last year. Asia was the beauty behemoth’s fastest-growing market with all divisions of the business winning market share from rivals in the region. “The dynamism of Chinese consumers, combined with the good performance of premium brands and rapid growth in […]

Retail Asia08/02/2019

Strong Chinese demand for luxury skin creams helped Lancome owner L’Oreal beat sales forecasts in the fourth quarter, as did a pickup in its lagging mass market division. Like rivals including US-based Estee Lauder, the French maker of Maybelline and Urban Decay make-up has thrived on strong demand from Chinese shoppers in recent years, especially […]

Retail Asia17/01/2019

International health and beauty retailer AS Watson Group says its use of predictive modelling technology is delivering successful product launches. The firm has worked in close partnership with brands to help them penetrate specific demographics or enter new markets. Recently this included Jeffree Star Cosmetics launching exclusively at ICI Paris XL in Europe, and in […]

Retail Asia28/06/2018

French retailer Casino Group has teamed with cosmetics company L’Oreal France to launch Le drugstore Parisien, a new retail concept targeting city-dwellers in the heart of Paris. The two companies boldly claim the concept will “revolutionise the beauty and well-being shopping experience in the French capital”. Operated under Casino Group’s Franprix banner, Le Drugstore Parisien […]

Retail Asia17/12/2016

Luxury brands need to use new technologies and offer experiences for their customers, the second Luxury Society keynote event in Shanghai has been told. UCO Cosmetics CEO Arthur Zhang told the event that the early-stage eCommerce model of simply providing a platform for selling products online is dead. He said key technologies being experimented and improved […]

Retail Asia28/09/2016

The new Shiseido Playlist make-up and skincare brand has been launched for exclusive online sale, with the exception of the cosmetic brand’s Tokyo Ginza store. Playlist is available via Watashi+, the group’s own website and other e-stores. Distinctive for its minimalist design, Playlist targets women between 25 and 39 years, the demographic that favours online […]

Retail Asia08/12/2015

Asia is driving huge growth for cosmetics giant L’Oreal, despite a slowdown in Hong Kong. At the end of September, L’Oréal posted growth of 4.4 per cent on a like-for-like basis – and 21.9 per cent based on reported figures as the company expands its retail network and wholesale operations in the region. Kiehl’s, Yves […]

Tag: Maybelline

Maybelline to shut all stores in China

L’Oreal Asia Sales for the First Time outpaces Europe

L’Oreal Asia Pacific sales reported soars

Chinese demand for skincare products boosts sales of French cosmetics company L’Oreal

AS Watson reports success with predictive modelling marketing

Casino teams with L’Oréal to launch Paris wellbeing stores

How to grow for Luxury brands

Shiseido Playlist launches online only

Asia driving L’Oreal growth despite market turbulence