Retail Asia19/12/2016
4min0
Ksubaka today revealed the results of the world’s largest hands-on experiential product launch for Milka chocolate brand. In just one month more than 12.4 million consumers had a physical interaction with Milka, learning about the product, its ethos and forming an emotional connection. As part of its launch Mondelez China appointed Ksubaka to devise, create and execute a campaign that would get […]