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Retail Asia23/12/2022

Netflix would like to help you stick to your fitness-related new year’s resolutions this year. Starting December 30, 30 hours of video content will become available on the platform, through a partnership with NIke. Reality check: in recent years, the number of new year’s resolutions related to losing weight are seeing a decline, but that isn’t […]

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Retail Asia21/12/2022

According to data released by Antenna, Netflix’s new ad-supported monthly service is not off to such a great start. The lower-priced service launched on November 3rd and for the month, the “Basic with Ads” plan was responsible for only 9% of U.S. sign-ups in November. Last month, 0.1% of existing Netflix subscribers switched from another plan to the […]

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Retail Asia20/10/2022

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The latest development in Netflix’s plans to dissuade account sharing has surfaced via a quarterly earnings letter. It reveals extra charges for each separate user on the account of the owner, that isn’t from the same household, starting 2023. While the final rates have not been officially announced, what we can infer from the document is […]

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Retail Asia20/10/2022

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After losing its dominance over the video streaming space, it appears that Netflix is ready to embark on a new venture and try to succeed where Google failed. Simply put, Netflix will try to enter the cloud gaming space as well. As Netflix VP of Gaming Mike Verdu revealed at TechCrunch Disrupt, the streaming giant is “seriously exploring […]

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Retail Asia14/10/2022

Brace yourselves – ads are coming…to Netflix. The streaming platform has formally bid farewell to its ‘no ads’ policy and announced today its first ad-supported plan in an official blogpost. The ‘Basic with Ads’ (as if Netflix could have devised a more unappealing name) plan will cost US users just $6.99 per month, a full $3 […]

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Retail Asia13/10/2022

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Netflix continues with its preparations to launch an ad-supported tier. The streaming giant has signed up with a TV rating agency, which will report Netflix’s viewing figures to the agency’s subscribers, including various advertisers. If you are wondering who Netflix’s new lucky partner is, the answer is a British TV rating agency called BARB — […]

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Retail Asia04/10/2022

Video-on-demand service providers, like Netflix or Apple TV, will need to seek licenses from the Vietnamese government to operate in the country, a new decree says. They will need to fill out a form for the Ministry of Information and Communications just like their local counterparts, said the decree, which will enter effect Jan. 1 […]

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Retail Asia26/09/2022

Reviews.org surveyed 1,000 Americans to get a handle on their streaming plans for this year and 25% of Netflix subscribers responding said that they plan on dropping the service in 2022. This isn’t good news for Netflix which has been overtaken by Disney+; the latter now has 221.1 million global subscribers among its streaming units (Disney+ […]

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Retail Asia30/08/2022

New details on Netflix’s controversial upcoming ad-supported plan have emerged. The information was first brought forward in a recent article by Bloomberg. The biggest questions on potential users’ minds – i.e. how much the ad-supported option is going to cost every month – has not received a definitive answer. Nevertheless, according to Bloomberg’s sources, we might […]

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Retail Asia29/07/2022

Started more like an experiment late last year, Netflix’s mobile games program is slowly turning into a very appealing iniative. However, if you’re not into mobile gaming, nothing Netflix will add to its fast-growing collection of titles will convince you to play. But if you do play games on your phone, even if it’s just casually, and […]

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Retail Asia25/07/2022

As Bob Dylan once sang, “The Times They Are A-Changin.” iPhone and iPad users looking to subscribe to Netflix from the video streamer’s App Store app are now being directed by Netflix to an external website. From the site, iOS and iPadOS users can sign up for service from Netflix. This is in line with […]

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Retail Asia19/07/2022

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Netflix broke Hollywood’s rules to create a US$82 billion global streaming colossus that the rest of the entertainment industry rushed to copy. But as growth slows, it is looking backwards for a way forward, borrowing a page from Walt Disney’s playbook. The company that changed the way we watch television and movies aims to emulate […]

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Retail Asia15/07/2022

After it teased the upcoming launch of an ad-supported subscription plan, Netflix has now revealed that it picked Microsoft to help make that happen. Under the agreement, all ads served on Netflix will be exclusively available through the Microsoft platform. “It’s very early days and we have much to work through. But our long-term goal is clear. More […]

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Retail Asia30/06/2022

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Waze users rejoice! Despite the fact that you’re bound to get one new driving experience each month, June is a bit more generous. So, for the second time this month, if you’re using Waze, you’re getting a brand-new driving experience inspired by Netflix’s movie The Sea Beast. Thanks to a new partnership with Netflix, Waze users will […]

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Retail Asia27/06/2022

During an interview at the Cannes Lion advertising festival, the CEO of Netflix Ted Sarandos gave the most direct indication that it will launch a cheaper, ad-supported subscription tier to the embattled streaming service. In essence, Mr. Sarandos said that the company will be “adding an ad tier; we’re not adding ads to Netflix as you know […]

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Retail Asia10/06/2022

It’s tough times to be in the video streaming business. Netflix, the company that, as we may say, pioneered the whole thing, is now rapidly losing subscribers and is trying to find as many ways as possible to keep its users. The streaming giant is under such pressure from its competitors that it revealed its […]

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Retail Asia25/05/2022

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After adding a couple of mobile games to its free offering since the beginning of the year, Netflix has picked up the pace lately and revealed new partnerships and new games coming to its subscribers soon. After announcing it has teamed up with Exploding Kittens for a mobile game and an animated series, Netflix confirmed that several new mobile games […]

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Retail Asia17/05/2022

Netflix could be working on a new way to keep you as a subscriber. After rapidly losing subscriptions, the streaming giant added a mobile gaming platform, is reportedly planning to introduce an ad-supported tier, and — now — it is looking to broaden its content with live streaming shows. Netflix has confirmed to Deadline that it’s in […]

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Retail Asia28/04/2022

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Netflix has been slowly building its games offering in an attempt to keep subscribers engaged with the service beyond movies and TV shows. Currently, the streaming service completely focuses on mobile, so don’t expect any PC or console games to come to Netflix anytime soon. That being said, Netflix offers 18 mobile games to its […]

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Retail Asia21/04/2022

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Netflix, the world’s largest streaming platform, seems to be having a major change of heart with regards to ads. For a long time the company was adamant in refusing to introduce ads, but the need for cheaper subscription options may force it to relent. The decision to explore this path has not been taken lightly. […]

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