Ogilvy & Mather

Retail Asia05/02/2018

Ogilvy & Mather has unveiled another raft of changes to its leadership across Asia as Ajab Samrai moves from the agency in Tokyo to take up the new position of chief creative officer for ASEAN. Samrai has held the same role at Ogilvy in Tokyo for the past five years. He will be replaced by […]

Retail Asia02/02/2018

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Ogilvy & Mather Singapore has won the local creative account for Pizza Hut following a pitch. The agency-of-record account marks an extension of Ogilvy’s regional creative brief with the restaurant chain’s parent company Yum! Brands. Ogilvy did not specify a contract period and instead said the account would be with them until “discontinued”. Although sister WPP […]

Retail Asia23/11/2016

Singles Day is no longer just about Alibaba. It’s more like Black Monday or Christmas, a nation-wide shopping event, covering everybody looking for great deals, not just the singletons, as it was originally conceived. Alibaba founder Jack Ma said last year that his dream was to extend this shopping extravaganza beyond China, and establish a […]

Retail Asia04/03/2016

Ikea is reviewing its entire $444 million global media account, which is currently split between a range of agencies across five different holding companies. WPP’s MEC retained Ikea’s media planning and buying duties in the U.S. following the last media review in 2009. Dentsu Aegis Network’s Vizeum won the U.K. business from WPP’s MediaCom in […]

Retail Asia12/10/2015

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Unfazed by the country’s economic slowdown, luxury shoppers on the Chinese mainland have increased their purchases online as a range of e-commerce options provide attractive deals – from cosmetics and clothes to cars and property. That trend was uncovered from a joint survey of 10,150 luxury consumers in China by global professional services giant KPMG, online luxury […]

Tag: Ogilvy & Mather

Ogilvy rearranges creative leadership across Asia

Ogilvy & Mather wins Pizza Hut in Singapore

How to generate brand love on Singles Day

Ikea Kicks Off $444 Million Global Media Review

Luxury shoppers in China spending 28 per cent more per online purchase than in 2014, study shows