Retail Asia23/06/2016
4min0
Food researcher and marketing expert Kim Young-wook is helping educate South Korean palates with the country’s first insect restaurant, Papillon’s Kitchen in Seoul, with a menu including cookies, sandwiches and pasta. “The biggest challenge has been the ‘disgusting factor’ that is deeply lodged in people’s psyche,” says Kim, head of the Korean Edible Insect Laboratory. […]