playboy

Retail Asia02/02/2021

Playboy Enterprises Inc is nearing a deal to acquire the parent company of sexual wellness chain Lovers as it seeks to grow its lifestyle brand following the shuttering of its eponymous magazine, people familiar with the matter said on Sunday. The acquisition marks Playboy’s latest effort to leverage its famous rabbit silhouette logo to expand […]

Retail Asia07/03/2017

Lam Yook Millenium Millennium (2002), the distributor of Playboy clothing in Thailand, has opened the first Playboy Cafe in Asia. It is in the Central Festival EastVille complex in Bangkok, with a second cafe scheduled to open in Central Marina Pattaya next month. A budget of Bt30 million (US$856,000) has been earmarked for the opening […]

Retail Asia14/10/2015

Playboy will no longer publish images of fully nude women in its magazine from next spring. You can blame China for that. The porn pioneer, which gave generations of pubescent boys around the globe their first glimpse of breasts, earns a surprisingly rock solid 40 percent of its revenues in China. Not from its magazine, […]

Retail Asia15/05/2015

Playboy is using its massive brand awareness in China to drive an expansion of its apparel range and enter new retail categories. US-based Playboy Enterprises has signed a new 10 year licensing agreement with Handong United to manufacture and distribute an expanded assortment of men’s and women’s fashion apparel, including casual fashion apparel, formal and […]

Tag: playboy

Exclusive Playboy nears deal to buy sexual wellness chain Lovers

Bangkok home to Asia’s first Playboy Cafe

Playboy drops full monty for bigger piece of China

Ambitious plan for Playboy China