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Tag: pokemon go

Retail Asia28/04/2021
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General

The most important Pokemon GO event returns in 2021

2min0
Niantic is confident that one of the worst epidemics in the last century is almost over, so it decided to greenlit its most important outdoor event, the Pokemon GO Fest. The company behind one of the most successful mobile games confirmed today that Pokemon GO Fest will return this year as a two-day global event from July 17 […]
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Retail Asia18/12/2020
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Food

Starbucks partners with Pokemon Go in Asia

2min0
Pokemon Go is excited to announce that they are partnering with Starbucks and that its stores in select Asia markets are transforming into PokéStops and Gyms in Pokémon GO. Adventurous Pokémon GO trainers in Hong Kong, Indonesia, the Philippines, Singapore, and Thailand can visit nearby Starbucks locations to discover Pokémon, join battles with their Pokémon […]
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Retail Asia03/01/2018
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Living

Pokemon Go game set to launch in China

3min
Pokemon Go maker Niantic has announced plans to launch its monster-catching game in China. The firm said it would bring the augmented reality game to China after striking a partnership deal with a local company NetEase. Chinese regulations covering online content demand that foreign firms find a partner to launch digital ventures in the country. […]
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Retail Asia21/09/2016
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General

Pokemon Go device launched in Japan

2min0
Hundreds of people have stood in long lines outside Japanese stores to buy the Pokemon Go Plus device. In Osaka, around 700 people waited outside a Pokemon Centre shop to buy the device when the store opened at 0800, two hours earlier than usual. Pokemon Go Plus allows Pokemon Go players to interact with the […]
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Retail Asia22/08/2016
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E-Tailing

How Pokémon Go Is Propelling Business in Rural Asia

5min0
Asian fans of smartphone game Pokemon Go are hunting out the best telecom providers and network gear to overcome the hurdle posed by patchy network signals in their race to capture virtual cartoon characters. From Indonesia to Hong Kong and Cambodia, the wild popularity of Nintendo’s augmented reality app is also driving lifestyle changes for […]
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Retail Asia19/08/2016
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Electronics

Pokemon Go game changer in Malaysian retail scene?

4min
The runaway success of augmented reality game Pokemon Go can be a potential game changer in the local retail scene. UOBKayHian said in a report that the game could also be seen as a revenue booster for retail real estate investment trusts (REITs) and modestly positive for food and beverage (F&B)/convenience store retailers and cellular […]
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Retail Asia17/08/2016
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General

Metro Manila malls love Pokemon GO for bringing increased foot traffic

2min
Some places in Metro Manila ban Pokemon GO players — not the malls. “A few days after the Philippine launch of Pokemon GO, mall operators reported a surge in foot traffic from people hooked on the augmented reality mobile phone-based game,” reports Doris Dumlao-Abadilla in Philippine Daily Inquirer. Maricris Bernardino, Ayala Malls head of marketing, said, “Since the launch of Pokemon […]
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Retail Asia15/08/2016
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General

Businesses latch on to Pokemon craze

10min
IT has only been a week since the official release of Pokémon Go in Singapore, but amid the smokescreen of marketing puns and Poké-themed promotions, businesses across different sectors are already reporting an increase in business activity. Businesses are riding on the popularity of the augmented-reality game by dropping digital “lures” near their premises to […]
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Retail Asia12/08/2016
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General

NBTC sort of maybe bans Pokemon Go

3min0
Thailand’s National Broadcasting and Telecommunications Commission announced it would not ban Pokemon Go, then went straight ahead and asked Niantic for a de facto ban in practice anyway. NBTC Secretary General Takorn Tantasit held a press conference where he showed media the list of Pokemon-free zones he would demand from Niantic. This is the first […]
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Retail Asia12/08/2016
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General

Sunway Malls to Activate Pokémon Go Lure Modules

5min0
Starting tomorrow, Sunway Malls will be activating Pokémon Go lure modules at certain hours and at certain Poké stops for Pokémon Go fans. The participating malls from the Klang Valley are Sunway Pyramid, Sunway Putra Mall and Sunway Giza Mall. Sunway Carnival Mall in Penang will participate in the campaign as well.   The campaign […]
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Retail Asia09/08/2016
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Living

TrueMove to be ordered to set up Pokemon no-go zones

6min0
Thailand’s telecom regulator has summoned Pokemon master license holder True for urgent meetings today (9 August) and will order True to communicate with the franchise holder to set up Pokemon no-go zones. Dtac has confirmed it has also been summoned to give evidence about Pokemon to the NBTC. It is understood that AIS will also be […]
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Retail Asia09/08/2016
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Living

Pokemon no-go in Thailand

4min0
Thailand’s Culture Minister has warned people against playing Pokemon Go, especially in religious and historic sites while the Tourism and Sports ministry is seeking to use the game to promote the very same. Culture Minister Veera Rojpojanarat said Pokemon Go had many potential dangers and players should not spend too much time on it, spend […]
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Retail Asia28/07/2016
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General

‘Pokemon Go’ boosts local businesses in Sokcho

7min
South Korean retailers are capitalizing on the explosive popularity of Nintendo’s augmented-reality mobile game “Pokemon Go” with new products and services targeting local Pokemon game enthusiasts and fans. From a sudden rise in consumer spending at select Pokemon-appearing cities in Korea to the launch of Pokemon-inspired hotels, tour packages and goods, the smash-hit game appears […]
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Retail Asia28/07/2016
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General

‘Pokemon Go’ catapults c-store sales in Korea

2min
Convenience stores in some areas in South Korea are enjoying a boom in sales brought by the latest mobile game craze ‘Pokemon Go’. ‘Pokémon Go’, an augmented reality app developed by Niantic, requires players to walk around and catch creatures called Pokémon using one’s smartphone. The hit game is not yet available in the country […]
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Retail Asia26/07/2016
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General

Korean retailers ride on ‘Pokemon Go’ craze

5min
South Korean retailers are capitalizing on the explosive popularity of Nintendo’s augmented-reality mobile game “Pokémon Go” with new products and services targeting local Pokémon game enthusiasts and fans. From a sudden rise in consumer spending at select Pokémon-appearing cities in Korea to the launch of Pokémon-inspired hotels, tour packages and goods, the smash-hit game appears […]
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Retail Asia25/07/2016
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Living

Pokemon no-go for Indonesian civil servants

3min0
Indonesian civil servants have been ordered not to play Pokemon Go at work in a bid to protect “state secrets”, the latest sign of a growing backlash in the country against the smartphone game. Resistance is mounting in official circles to Pokemon Go, with the military and police already having banned their personnel from seeking […]
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Retail Asia23/07/2016
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General

Pokemon Go promotion backfires

3min0
Involving a celebrity with the Pokemon Go obsession may seem like a golden marketing opportunity, but for one Hong Kong shopping mall the combination has been a screw-up. With the game not yet officially available in Hong Kong, actress Chrissie Chau claimed on her Facebook site that she would be the first to catch the […]
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