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Retail Asia20/09/2021

Singapore fashion label Yacht 21 has been renamed Y21, changing its logo and purpose in response to the change in fashion after the pandemic. Founded in 2009, Yacht 21 was known for its travel-friendly and resort collection inspired by Scandinavian designs. As international travel has been put on hold and will not be possible for […]

Retail Asia06/06/2018

Brooks-Brothers_wide-62c7ba20a1f2e1f41c89d468a0153a3a39219640-1024x574.jpg

Iconic American brand Brooks Brothers has revealed it plans to reposition retail efforts in China, a market which currently ranks third in revenue value behind the U.S. and Japan. In a recent visit to China, Brooks Brothers CEO Claudio Del Vecchio said he would like Chinese consumers to be reintroduced to the US heritage men’s […]

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Tag: rebrand

Singapore’s Yacht 21 rebrands with a new label and purpose

Brooks Brothers reveals China retail rebrand