rebranding

Retail Asia01/12/2020

Troubled long-haul, low-cost carrier AirAsia X widened its quarterly loss, as it remained grounded amid the coronavirus pandemic. For the quarter ended 30 September, the carrier, which recently unveiled a restructuring plan, reported an operating loss MYR498 million ($122 million), a staggering seven-fold increase year on year. It was also higher than the previous quarter’s […]

Retail Asia31/12/2018

Thailand’s CRC Sports has rebranded its Supersports business as a sports fashion store in a move targeting millennials. Last month’s rebranding modernises the business’s image and transforms the performance store model into the fashion world. The logo has also been revised with green motifs to suggest environmental awareness. Three Supersports stores have already been updated […]

Retail Asia07/12/2018

M&Ms World Shanghai reopened yesterday in Shanghai Shimao International Plaza. The newly remodeled 1600sqm interactive store, which offers an immersive, personalised experience with the M&M brand to residents and tourists, remains the only one based in Asia. The store is part of the global M&Ms retail business, which includes My M&Ms’ e-commerce sites and a […]

Retail Asia03/12/2018

LF Beauty, a one-stop shop partner and supplier of products and solutions for the beauty industry announced that it will now operate under the new brand name of MEIYUME. The rebranding comes to represent the evolution of the company and its response to the rapidly-changing beauty landscape and the changing face of today’s consumer. The new brand positioning […]

Retail Asia05/11/2018

Discount chain Homeplus has changed its logo for the first time in 21 years – a move the company says signals more aggressive management activities are to come. The radical redesign eliminates the line under “Homeplus” and adds a new red stylized plus symbol to the right of the word. Homeplus says the new logo […]

Retail Asia01/11/2018

Global fast-food chain Dunkin’ plans to reposition itself as a coffee chain – but it will still sell fresh donuts. Just a month after Dunkin’ Donuts unveiled rebranding, including dropping ‘Donuts’ from its name, the company has announced a strategy to put quality coffee at the core of its menu Dunkin’ has previously revealed a […]

Retail Asia19/04/2016

Malaysia’s Packet One Networks (P1) has rebranded as webe as part of its transformation into a digital mobility service provider. But the operator has not yet announced when it plans to launch mobile services or provide details on any mobile plans. The operator, which was acquired by Telekom Malaysia in 2014, plans to differentiate from […]

Retail Asia03/02/2016

It’s a bad time to be called Zica – even if it’s a car we are talking about and not the deadly virus that’s gone global. Zica is a new hatchback from Indian carmaker Tata’s stable, while the mosquito-borne virus that has gone global is called Zika. But who cares about spelling when they both sound […]

Tag: rebranding

AirAsia X plunges deeper into red amid ongoing grounding

Thailand’s Supersports stores rebranded as fashion shops

Remodeled M&M’S World Shanghai reopened

LF Beauty rebrands as MEIYUME

Homeplus’s new logo is a shiny red plus

Dunkin’ to be seen as coffee place in future

Malaysia’s P1 rebrands as webe

Deadly virus could force Tata to rebrand new car