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Retail Asia07/06/2022

Adidas-owned Reebok has launched a range of adaptive trainers for people with restricted mobility. Called Fit to Fit, the sneakers can be easily put on and removed. The shoes were created in partnership with Zappos’ adaptive department, the two companies aiming to create shoes that are inclusive in performance and lifestyle. They interviewed people with […]

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Retail Asia30/03/2022

Sports brand Reebok has appointed CRC Sports, a subsidiary of Central Retail, as its sole distributor in Thailand. According to CRC Sports, it will take responsibility for e-commerce operations and the wholesale distribution of Reebok, pushing growth opportunities and aims to make Reebok one of the top five sports brands in Thailand. CRC Sports plans […]

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Retail Asia13/08/2021

Authentic Brands has cemented its position as a major player in American retail after what one analyst described as a “massive acquisition” – the successful $2.456 billion bid for Reebok. Adidas confirmed the sale overnight after six months of negotiations with prospective bidders. Neil Saunders, MD of GlobalData, said Authentic Brands has proven its ability […]

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Retail Asia12/03/2021

German sportswear maker Adidas AG predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia, and Latin America, although its profits will be trimmed by costs associated with divesting the Reebok brand. The outlook for 2021 is part of a five-year strategy that Adidas is due to present on Wednesday. […]

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Retail Asia16/12/2020

German sportswear maker Adidas AG said on Monday it is considering strategic options, including a potential sale, for Reebok, 15 years after it bought the U.S.-focused brand to take on archrival Nike Inc on its home turf. The decision will be announced on March 10, when the company officially presents its new strategy, Adidas said. […]

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Retail Asia26/10/2020

For some sneakerheads who may be unaware, Reebok is owned by Adidas. Back in 2005, the brand was bought by the Three Stripes for a large sum of $3.8 billion and they have been sharing warehouses and website assets, ever since. Now, however, this business relationship could very well be coming to an end, based on a brand […]

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Retail Asia11/04/2019

Reebok will launch a Aztrek pop-up store at Suntec City next month. Set to open from May 1 to 7, the pop up brings the retro Aztrek line back with ‘90s-inspired colours and designs, along with cult-classic arcade games and Instagram-worthy corners. Visitors will get free token to play arcade games such as Tetris, Mario […]

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Retail Asia26/02/2019

German sportswear major Puma on Monday claimed that it has become the top sportswear retailer in India, surpassing rivals such as Nike, Adidas, Skechers and Reebok in terms of yearly sales. Puma, the third-largest sportswear manufacturer in the world, has reported sales of Rs 1,157 crore for the 12-month period ending December 2018 against Rs 958 crore reported in the year ago […]

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Retail Asia30/10/2018

U.S. sports apparel company Brooks Running is considering shifting its manufacturing operations from China to Vietnam to avoid trade war tariffs. The firm’s CEO Jim Weber said Monday that the impact of President Donald Trump’s trade war with China is going to put a 45-percent tariff on his company’s running shoes. “We’re preparing for a […]

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Retail Asia23/10/2018

Vietnamese footwear exporters seem to be benefiting from the ongoing trade war between the U.S. and China. According to customs statistics, Vietnam’s footwear exports in the first nine months of this year were worth $11.74 billion, a 10.2 percent year-on-year increase. Its exports to China in the period have risen by 28.5 percent, to Japan […]

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Retail Asia14/06/2018

U.S. sporstwear brand Reebok has recruited Nike alumni Karen Reuther to be its global creative director. The Adidas-owned Reebok has tapped Reuther to replace Thomas Steinbruck, who exited the company earlier this year. With 12 years brand creative experience at Nike, Reuther was appointed global creative director at the rival U.S. sports company during her […]

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Retail Asia01/06/2018

Major brands in the footwear industry are shifting their outsourced work to Vietnam instead of China, but experts doubt this will be a good thing in the long run. Sneaker giant Adidas last year had 44 percent of its footwear produced in Vietnam, more than double the 19 percent made by suppliers in China. This […]

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Retail Asia31/05/2018

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Tmall and Intersport unveiled a co-branded store in Beijing yesterday, complete with interactive features that offer consumers in China a more engaging and informative shopping experience. Under the new name “Tmall x Intersport,” the two-story, 1300sqm space that sits in Beijing’s tourist hotspot Qianmen has been transformed into a futuristic megastore. The revamp underscores that more […]

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Retail Asia29/11/2017

Fashion entrepreneur Victoria Beckham has raised £30 million (US$40 million) from growth equity firm Neo Investment Partners in exchange for a minority stake in her namesake luxury label. While the terms of the transaction have not been disclosed, market insiders say the deal values the business at £100 million. “As the business continues to grow, […]

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Retail Asia09/05/2017

Global fitness and lifestyle brand Reebok has unveiled plans to open 500 FitHub stores in China by 2020 as part of a major push to become the region’s leading fitness brand. The label, owned by Adidas, aims to expand its physical presence in China where it says the market for fitness is growing fast. The […]

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Retail Asia30/03/2017

Octogenarian Wang Deshun, a silver-haired actor known as “China’s hottest grandpa”, is Reebok China’s newest brand ambassador. Wang, who was born in Shenyang in 1936, stars in the sports brand’s latest Chinese video campaign “Be More Human” alongside actress Yuan Shanshan and actor Wu Lei. The senior citizen first caught attention in 2015 when he […]

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Retail Asia15/03/2017

Adidas sales have soared 18 per cent last year as the German sportswear brand plays catch-up with America’s Nike. For the first time in its history, Adidas’ net income topped euro 1 billion. In Greater China, sales soared 28 per cent year-on-year. “These results are proof positive that our strategy ‘Creating the New’ is paying […]

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Retail Asia21/11/2016

US private-equity company General Atlantic has made its first investment in Indonesia by buying into lifestyle retailer Mitra Adiperkasa (Map). It has subscribed for Rp1.08 trillion (US$80.5 million) in bonds issued by Map which are convertible into shares in its F&B subsidiary Map Boga Adiperkasa (MBA), which runs Cold Stone Creamery, Godiva, Krispy Kreme, Pizza […]

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Retail Asia09/11/2016

The new CEO of Adidas says he plans to streamline and restructure the ailing Reebok business as a priority under his watch. CEO Kasper Rorsted, in a conference call with business media, also promised a completion of the sale of the Adidas TaylorMade golf business by the end of this year, even if that meant […]

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Retail Asia05/04/2016

New Balance India is to make a comeback – and says it aims to open about 50 stores within the next few years. The US sports shoes brand’s first foray into India was in the early 2000s, but it shut its shops after a few years. Now its VP for Asia Pacific Darren Tucker says […]

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