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Retail Asia28/03/2024

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Royal Enfield has set up a new hub in the Netherlands and has plans to open another warehouse in Europe, either in France or Germany, with an eye on strengthening its supply chain across Europe. According to reports, Royal Enfield’s parent company Eicher Motors Ltd has already set up the Dutch arm to reduce its […]

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Retail Asia23/11/2022

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Electric mobility is the future and almost all vehicle manufacturers in India moving towards that future in some capacity. And this includes Royal Enfield as well. The Chennai-based legacy brand has already said that it has begun testing EV prototypes in India and other parts of the world. While so far not much was known […]

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Retail Asia01/02/2022

Royal Enfield is expanding the presence of the new Classic 350 across the world, and the Asia Pacific region, and has now launched the all-new Classic 350 in Australia and New Zealand. The new model will be available in four variants, the Halcyon, Classic Signals, Classic Dark and Classic Chrome, each offering unique color options and styling options. […]

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Retail Asia07/12/2021

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Royal Enfield has sold 120 units of its limited-edition anniversary edition 650 Twins motorcycles in under 2 minutes on December 6, 2021. Launched in celebration of Royal Enfield’s 120th anniversary, the 60 Royal Enfield Interceptor 650 motorcycles, along with 60 Royal Enfield Continental GT 650 motorcycles attracted an overwhelming response from motorcycle enthusiasts from across the country. A […]

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Retail Asia22/11/2021

Eicher Motors Limited (EML), the parent company of Indian motorcycle brand Royal Enfield, has made its debut on the Dow Jones Sustainability Indices (DSJI) – Emerging Markets category. Eicher Motors is one among only ten global automotive companies to feature on the list for 2021, and is one among three Indian automobile companies on the list. […]

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Retail Asia04/11/2021

Eicher Motors Limited (EML), the parent company of Royal Enfield, has announced its audited consolidated financial results for the second quarter of FY 2021-22. For the quarter from July to September 2021, Eicher Motors Limited’s consolidated net profit rose 9 percent to ₹ 373 crore, as against ₹ 343 crore in the same period last year. […]

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Retail Asia22/09/2021

Royal Enfield is witnessing a shakedown in its top management, after Chief Executive Officer Vinod Dasari stepped down from his position in August 2021. The company’s COO B. Govindrajan has been appointed Executive Director to lead the company, and replace Dasari. Now, according to the latest reports, the company will likely see a fresh round […]

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Retail Asia10/06/2021

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Royal Enfield is getting ready to launch the most number of new motorcycle models this year than ever before, and several models are planned during the current financial year. As Royal Enfield looks to strengthen its grip on the mid-size motorcycle segment, not just in India, but across the world, the company is looking to introduce […]

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Retail Asia28/05/2021

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Eicher Motors Limited (EML), the parent company of iconic motorcycle brand Royal Enfield has announced its consolidated financial results for the quarter and for the financial year ended March 31, 2021. For FY 2020-21, Eicher Motors’ total revenue from operations down by 5 percent to ₹ 8,720 crore, compared to ₹ 9,154 crore recorded for […]

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Retail Asia12/05/2021

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Royal Enfield has started operations in Singapore by setting up a new flagship store in the city’s Ubi Road. The new Royal Enfield Singapore store showcases the entire range of Royal Enfield motorcycles, including the RE Interceptor 650, Continental GT 650, Himalayan, and the Classic. The Royal Enfield Singapore store also has a complete range of Royal Enfield’s genuine accessories […]

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Retail Asia21/04/2021

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Royal Enfield is bullish on its range of apparel and merchandise and sees the business post healthy growth in the next couple of years, with double-digit growth figures in the financial year 2020-21. Puneet Sood, Head of Apparel Business, Royal Enfield said that the brand’s line-up of casual wear, motorcycle riding gear and accessories offers […]

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Retail Asia14/04/2021

Most two-wheeler manufacturers have increased the prices of their models in India April 2021 onwards. Royal Enfield too has increased the prices of its 350 cc range of motorcycles significantly. In fact, some of the models get a price hike of over ₹ 10,000. The motorcycles already received a price hike of up to ₹ 3,000 in […]

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Retail Asia25/03/2021

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Royal Enfield has joined hands with Knox, experts and innovators of protective apparel and body armour to co-create a range of high-protection riding gear. As part of the collaboration, the two brands have also introduced CE certified external knee guards called Conqueror. The latest launch of riding gear is part of Royal Enfield’s long term collaboration, […]

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Retail Asia19/02/2021

Royal Enfield North America has announced that the brand has renewed its partnership with Progressive American Flat Track for the 2021 season. Under the partnership, Royal Enfield North America will be an official OEM partner with Progressive American Flat Track (AFT) for 2021, and will return with its fleet of motorcycles to the AFT Fan […]

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Retail Asia26/10/2020

The Royal Enfield Meteor 350 finally has a launch date! It will be launched in India on November 6, 2020. It is going to be the most important launch for Royal Enfield after the 650 Twins. The Meteor range represents a new era for the company, as the bikes are built on a brand new […]

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Retail Asia22/07/2020

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Royal Enfield has announced that the brand will be competing in the American Flat Track (AFT) starting August 2020. Royal Enfield will be fielding specially-prepared versions of their production bikes. For the Production Twins class, meant for motorcycles with twin-cylinder engines, Royal Enfield will be entering a specially-made model called the FT Concept, based on […]

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Retail Asia16/06/2020

Iconic Indian motorcycle brand Royal Enfield has decided to shut down as many as 12 regional offices, including its corporate office in Gurugram as part of latest cost-cutting measures in the midst of the coronavirus pandemic. An internal circular made the announcement to Royal Enfield employees that all regional teams across the country will continue […]

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Retail Asia29/05/2020

Royal Enfield is going on the product offensive with a string of new products planned for the next three to four years, the company’s CEO Vinod Dasari revealed in online interaction in Freewheeling with SVP. According to Dasari, Royal Enfield’s product development team has been hard at work over the last few years to significantly […]

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Retail Asia17/10/2019

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For the first time in 54 years, Royal Enfield will return to the race track, with two newly-built, custom Royal Enfield Continental GT 650 bikes. Royal Enfield last raced with a factory-supported team in 1965 with its GP5 250 cc racer project. This year, a few passionate staff from Royal Enfield’s UK Technical Centre have worked nights and […]

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Retail Asia28/05/2019

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Chennai-based motorcycle maker Royal Enfield has announced a recall for 7000 units of the Bullet range of motorcycles. The recall affects the Royal Enfield Bullet and Electra 350 and 500 variants that were manufactured between March 20 and April 30 this year. The recall is related to an issue of a faulty brake caliper bolt that failed […]

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