Tag: Shiseido

Retail Asia05/02/2021
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Japanese beauty company Shiseido said it plans to sell its personal-care business, which includes its lower-priced hair care and skin care products, to private equity firm CVC Capital Partners for 160 billion yen (US$1.5 billion). Shiseido’s personal-care unit includes popular brands like Senka face wash and Tsubaki shampoo. Under this deal, the assets will be transferred in July […]

Retail Asia19/06/2020
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4min0
Shiseido opens its new concept store Beauty Square in Tokyo’s Harajuku district today. Located on the first floor of the With Harajuku commercial complex, the 793sqm Shiseido Beauty Square will offer digital experience-based features and a salon, besides its cosmetics ranges. Shiseido describes the new retail space as “a spot offering experience and communication to […]

Retail Asia27/03/2020
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2min0
Japanese cosmetics label Shiseido has released a new skincare brand, called Baum. In response to consumers placing greater importance on companies’ and brands’ attitudes toward social responsibility and environmental considerations, Baum focuses on sustainability. It features a range of 27 products to be released on May 30 via Shiseido’s Prestige business category. The products are […]

Retail Asia04/11/2019
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6min0
Shiseido Asia Pacific, in partnership with The Asia Foundation, officially announces the launch of the Girls Learning & Leading Program (GLL), which aims to equalise access to education, opportunity and mentorship for marginalised women in Southeast Asia. Greater access to education is one proven way to ensure that young women can lift themselves and their […]

Retail Asia18/10/2019
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4min0
Cosmetics giant Shiseido is to buy Drunk Elephant, a fast-growing prestige skincare brand recognized for clean product development. Drunk Elephant, founded in 2012 by Tiffany Masterson as a “solutions-oriented, cross-generational brand for all skin types”, has since grown exponentially across a range of consumer demographics including Gen Z and Millennials. The brand’s curated range features […]

Retail Asia14/10/2019
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3min0
Beauty-products retailer Shiseido has commenced operations in the Philippines through the newly-established Shiseido Philippines Corporation, a joint venture in partnership with Luxasia Partners. Shiseido is Japan’s largest beauty company with a presence in over 120 countries, including the Philippines, which is Southeast Asia’s third-largest cosmetics market representing close to US$3 billion in annual sales. This […]

Retail Asia22/08/2019
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3min0
Global beauty firm Shiseido has entered into a long-term partnership to create and sell a range of Tory Burch beauty products. Shiseido will have an exclusive worldwide license to develop, market, and distribute Tory Burch beauty products. The agreement goes into effect on January 1 next year. The Tory Burch beauty products license will be […]

Retail Asia11/06/2019
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3min0
Shiseido Travel Retail has teamed up with Jewel Changi Airport and TeamLab to launch an art installation called Sense. Located at ‘Shiseido Forest Valley’ in the mall, the installation engages the senses through sound, smell, sight, and touch. “We know that consumers are now looking for stories and brands that can represent their mission in […]

Retail Asia25/04/2019
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2min0
Global cosmetics company Shiseido and AS Watson, the health & beauty retailer, have collaborated to co-create an exclusive derma skincare range under the “D Program” brand. The new Urban Damage Care range has been successfully launched in Thailand and Taiwan and will soon be launched in other Asian markets with Watsons stores. The collaboration is […]

Retail Asia15/04/2019
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5min0
Fabernovel supports the leading international cosmetic company Shiseido to achieve its digital transformation at a global level by 2020. Shiseido has just received the Valiente’s Transformation Award at SXSW in Austin, Texas, acknowledging its excellence in digital transformation empowered by the SHISEIDO+ Digital Academy program launched in 2016 in collaboration with Fabernovel. Creation of a […]

Retail Asia11/02/2019
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3min0
Shiseido Company, Limited has decided to build a new production site, Shiseido Kyushu Fukuoka Factory in Kurume City, Fukuoka Prefecture, Japan. The new factory, which is slated to start its operation in fiscal 2021, will mainly manufacture skincare products for Japan and overseas markets. The investment is expected to be approximately 40-50 billion yen. Shiseido […]

Retail Asia17/01/2019
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6min0
Shiseido announced the opening of its new office in Singapore, located in the heart of Singapore’s Central Business District. The move is part of Shiseido’s VISION 2020 corporate transformation, as the company focuses on accelerating growth in the second phase of its medium-to-long term strategy. The new office hub will house the regional headquarters of […]

Retail Asia02/01/2019
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4min0
Japan’s cosmetics exports are on track to surpass 500 billion yen ($4.53 billion) for the first time in 2018, marking a sixth consecutive record year, thanks to Asian tourists who continue to buy these products after returning home. Exports in the January-November period grew 44% on the year to 482.8 billion yen, according to a […]


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