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Retail Asia31/12/2018

Italian fashion brand Miu Miu is reopening its Siam Paragon boutique as the first Thai location to introduce its new concept store. The new 140sqm outlet strengthens the brand’s presence in Bangkok with a refreshed interior design and new collections of its signature accessories, bag, shoe and ready-to-wear collections. Among Miu Miu’s current offerings are […]

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Retail Asia21/12/2018

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According to the announcement by the government’s Reveue Department regarding ‘Downtown VAT Refund for Tourist’, the campaign has kickstarted an initiative to set up counters in numerous locations across central Bangkok to help tourists proceed with VAT refund upon shopping at permitted VAT refundable retailers. VAT refund will be returned to tourists in the form […]

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Retail Asia13/12/2018

The first certified Lego Thailand store has opened at Siam Paragon in Bangkok. The Danish building-toy manufacturer says the move is part of the brand’s strategic plan for Asian expansion. The new 170sqm Lego Thailand store has opened in a “co-sharing” partnership with DKSH (Thailand) Ltd. It offers more than 300 Lego toys, 32 of which are exclusive […]

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Retail Asia23/10/2018

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Bangkok’s three shopping centres grouped under the OneSiam brand, are collaborating with Air Asia to encourage more Chinese tourists to Thailand. The malls – Siam Paragon, Siam Center, and Siam Discovery – have received backing from the Tourism Authority of Thailand (TAT)’s Chengdu office to launch a campaign called Air Asia x OneSiam present Thailand […]

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Retail Asia19/10/2018

Siam Paragon celebrating the school break organizes “Kids Carnival: Little Nemo in Slumberland”, the spectacular Balloon Festival imported directly from France to be held in the South East Asia for the first time during 17-21 October at Parc Paragon, Siam Paragon Siam Paragon together with Siam Commercial Credit Card and Origin Property organize “Kids Carnival: […]

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Retail Asia01/10/2018

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The first Off-White Thailand store has opened in Bangkok. The high-end street-fashion label has chosen Siam Paragon for its first store in the market. The store opened last weekend, drawing a queue of more than 300 fans of the brand, drawn by exclusive offers for early customers and the availability of limited-edition items. Off-White Thailand […]

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Retail Asia25/09/2018

Bangkok’s massive IconSiam development will open on November 9, its developers have confirmed. The US$1.67 billion complex being constructed on a 400-metre-long stretch of the Chao Phraya River will feature 14 flagship stores of internationally renowned brands, many of them taking space in the ultra-luxury 25,000sqm glass pavilion called IconLuxe, located next to the river […]

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Retail Asia23/05/2018

Four global brands have opened stores in the One Siam precinct in downtown Bangkok, two of them the retailers’ largest concept stores in Southeast Asia. Siam Piwat, parent of Siam Paragon, Siam Center, and Siam Discovery, is combining the properties under the One Siam banner to entice shoppers and encourage cross-patronage. The new stores are: […]

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Retail Asia23/03/2018

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FENDI opens a brand new store as pop-up store in Siam Paragon, right in the heart of the main shopping area in Thailand. The pop-up store concept, the FENDI KIOSK, is a luxurious reinterpretation of the Roman style vintage newsstands that you will find in a typical Piazza in the heart of Rome. There are […]

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Retail Asia18/12/2017

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Mr. Praphan Rangsiyopas (Right), Executive Vice President of AEON Thana Sinsap (Thailand) Public Co., Ltd. together with Mrs. Jiraporn Srisa-an (Left), Senior Deputy Managing Director for Business Promotion, Siam Paragon Development Co., Ltd. celebrate the 12 years of successful. The festive “Siam Paragon the 12 Glorious Years” campaign brings happiness to all special customers of […]

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Retail Asia28/11/2017

Japanese bakery chain Tokyo Milk Cheese Factory is about to take a bow in Thailand with a store at Siam Paragon in Bangkok. Famed for its soft milk cheesecake made from French cream cheese and Hokkaido cream, the brand also offers cheese and milk mousses wrapped in crepes, Salt & Camembert Cookies Camembert Cheesecake with […]

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Retail Asia11/11/2017

The property market in 2017 and 2018 has a positive outlook thanks to several factors, including indicators of a continued recovery of the Thai economy, good purchasing power – especially for high-end and luxury property, and the government’s economic stimulation measures and policy to promote property development in preparation for an aging society. All these […]

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Retail Asia08/11/2017

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Siam Paragon, Siam Center, and Siam Discovery, Bangkok’s three major shopping destinations, have introduced the “Thai Airways Royal Orchid Plus members”, a special campaign starting from now until June 30, 2018 to fulfill traveling experience for tourists with special privilege for Royal Orchid Plus members. Tourists who are members of Royal Orchid Plus will get […]

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Retail Asia08/09/2017

A Jim Thompson flagship store will open in Bangkok’s Siam Paragon tomorrow as a preliminary step in a five-year global expansion plan. Similar flagship stores have been announced for Hong Kong and Singapore, and other major international retail destinations. The luxury brand’s first flagship, it is next to Bombyx, one of Jim Thompson’s five restaurants, […]

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Retail Asia10/10/2016

Siam Discovery – The Exploratorium, Thailand’s first hybrid-retail destination and lifestyle specialty store which opened in May, has won two awards. A reincarnation of the old Siam Discovery, the store was named Best Retail Development and Best Commercial Development in the latest Thailand Property Awards. Siam Discovery is owned by Siam Piwat, which also owns […]

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Retail Asia27/09/2016

The new dtac service center flagship store, dInfinite, was launched at Siam Paragon Department Store with the concept ‘the endless digital experiences’. The store has been re-designed to enhance the customer experience through the use of digital services. The service center was designed by Whitespace Ltd., a professional retail design company. The key service area has been […]

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Retail Asia15/03/2016

De Beers Group of Companies has launched its diamond brand Forevermark in Asia – with new partners in South Korea and Thailand. It is now available in more than 1700 outlets in 38 consumer markets. In South Korea, Forevermark Asia launched with licensee partner Golden Dew, which has started selling the brand in 11 of […]

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Retail Asia01/03/2016

Despite a tougher retail market, The Mall Group in Thailand plans to expand this year, allocating 5 billion baht (US$139.8 million) for new projects and upgrades. CEO Phaibul Kanokvatanawan says this includes 800 million baht pegged for a new building behindThe Mall Bang Khae. Parking will also be increased to 3800 spaces from 3000, and […]

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Retail Asia08/02/2016

Discounts of up to 80 per cent and a chance to win prizes – including gold bullion – are key elements in a Chinese New Year campaign at Siam Paragon and Siam Center in Bangkok. Running from February 3 to March 13, the Siam Prosperous Chinese New Year 2016 campaign is offering 7.5 million baht […]

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Retail Asia14/01/2016

Sixteen people, mainly children, were injured when a tent at an outdoor event crashed down on them at a Bangkok shopping mall on Saturday. Strong winds are blamed for the tent collapsing at Siam Paragon shopping mall, according to acting police chief Lt. Gen. Sanit Mahathaworn. He says the tent flew up about a metre […]

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