Retail Asia25/09/2019
2min0
Swedish furniture chain Ikea has expanded on its efforts to put Aussies to sleep, creating a live-streamed ‘Slow TV Channel’ which follows the 14-day journey of its products aboard a cargo ship. Decidedly unexciting, the effort mixes the soothing sound of waves crashing against the ship’s stern with narration by Ikea’s Kent and Sara Eriksson […]