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Tag: smaato

Retail Asia14/03/2019
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Telecom

APAC mobile advertising market booming

3min0
The Asia Pacific region is leading in mobile ad request with a growth of 44%. This is almost twice the average growth of the Americas and EMEA regions, both of which are pegged at 23%. This was the conclusion of the Global Trends in Mobile Advertising H2 2018 report by Smaato, which offers programmatic insights […]
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Retail Asia05/06/2015
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Telecom

Indosat, Smaato Launch IMX for Real Time Ads Spot Bidding

1min
Indosat, Indonesia’s third largest mobile telecommunication operator based on customer size, has teamed up with Smaato, a company offering advertising tools for mobile publishers and developers, to launch an advertising spot bidding platform for local and international advertisers. Indonesia Mobile Exchange (IMX) allows advertisers to connect with publishers which provide mobile advertising spots and bid […]
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