The Macallan

Retail Asia18/02/2019

The first in an annual, limited edition series, The Macallan Concept Number 1 was inspired by the whimsical world of surreal art, and celebrates world’s visionaries by daring to disrupt the whiskey making process. Following its Asia debut on 1st January 2019 in Singapore’s Changi International Airport, The Macallan Concept Number 1 will be made […]

Retail Asia22/02/2018

The Macallan Quest Collection has launched in global travel retail following a month-long exclusive tie-up with DFS Group at Singapore Changi Airport. Quest, unveiled to members of the press during TFWA WE, initially launched across all four of Changi’s terminals in January and will now be available on-shelf at key airports globally. A giant, rotating […]

Retail Asia15/01/2018

A recent Diwali-themed activation held by Edrington Europe, Middle East & Africa Travel Retail in partnership with Dubai Duty Free has resulted in a +107% sales uplift in store for The Macallan. The activation is the first phase of Edrington’s strategy to drive single-malt recruitment and premiumisation among Indian travellers – traditionally known as blended whisky […]

Retail Asia26/01/2016

Edrington Asia Travel Retail has sold more than $1.7m-worth of fine and rare bottlings of The Macallan and Highland Park Scotch malt whiskies at DFS Group’s Masters of Wine & Spirits’ (MOWS) events, since its launch in 2011. Edrington has also welcomed the latest new ‘revamped format’ of the event in Singapore, which Ryan Hill, […]

Tag: The Macallan

The Macallan releases the first annual limited edition

The Macallan pursues ‘Quest’ with global travel retail rollout

The Macallan targets Indian travellers at Dubai Airport

Edrington brands shine at DFS Masters event