Under Armour China

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Retail Asia05/08/2016

Star power is being used to connect fast-growing athleisure brand Under Armour with Chinese consumers. NBA All-Star Stephen Curry heads back to China next month for another promotional tour for sportswear brand Under Armour China (UA). As UA seeks to take market share away from rival Nike, the basketballer will be touring the greater China […]

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Tag: Under Armour China

Under Armour China recruits star power