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Retail Asia21/08/2023

Beverage brand Vibe has launched a functional beverage soda range in three flavours. The company says it undertook consumer market research to ensure the drink meets evolving consumer needs. Parent company Asahi Lifestyle Beverages’ GM for marketing, Lauren Fildes, said: “When choosing an alternative to soft drink, people want great taste first, then something that’s […]

Retail Asia23/12/2019

Kiehls-Loves-Hainan-Pop-up-Exterior-1_edited-1024x682-1.jpg

A three-day Kiehl’s Seoul pop-up store was unveiled on Saturday, drawing several of South Korea’s most famous KoLs and incorporating multiple digital touchpoints and VR. For the first time, Shinsegae Duty-Free allowed a single brand to take over the entire center court on the 10th floor of its Myeongdong department store, the hub of its […]

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Tag: vibe

Asahi Beverages’ Vibe launches functional soda range

Kiehl’s Seoul pop up exhibition uses digital engagement to share Christmas cheer