Retail Asia30/08/2017
1min0
As Chinese chat app WeChat moves into merchandising, it has opened an on-ground “test” WeStore in Guangzhou. This follows its announcement that it is partnering with apparel retailer Gap to launch a range of WeChat-branded clothing, its first major foray into branded merchandise. This was foreshadowed at December’s annual WeChat conference in Guangzhou, where are […]