The firm predominantly represents indie brands and independent designers, taking orders on its platform and passing on notifications to sellers who then ship their products to consumers directly.
Pinkoi is expanding into Hong Kong against the backdrop of the coronavirus pandemic, which has seen the firm reduce its transaction fees for orders worth less than US$10 to 5 percent – a reduction of 10 percent – until June 30.
The firm has also pledged to invest more than US$660,000 in advertising in order to strengthen promotion for member shops before the end of May. This investment will go towards advertising on platforms such as Google, Facebook, Criteo, Instagram, and Twitter, amongst others. It will simultaneously launch a range of themed online promotions and discounts in order to promote partner designs to its 3.2 million members.
Pinkoi has opened a physical store in Hong Kong at The Mills.