Thai-based beauty retailer, Konvy, has made its physical debut in the Philippines by opening its inaugural flagship store in Robinsons Galleria, Pasig City.
Konvy established its roots in the beauty industry in 2012, initially operating as an e-commerce platform in Thailand. Over the years, the company has enhanced its business model to incorporate brick-and-mortar stores, in addition to their online presence.
Konvy made its initial foray into the Philippine market in 2023 through renowned online platforms Lazada and Shopee. The company has been offering a range of health and beauty products tailored to meet the needs of local consumers.
The flagship store provides a carefully selected assortment of international beauty brands with a strong emphasis on products sourced from Thailand, Korea, China, and Japan.
Prominent among the brands showcased in the store are 4U2, Srichand, Cathy Doll, Snail White, Oxecure, Baby Bright, BrowIt by Nongchat, and Snake Brand, among others.
JC Chen, the Chief Commercial Officer of Konvy, expressed his enthusiasm about the company’s new venture in the Philippines. “The launch of our maiden flagship store in the Philippines marks an exciting milestone for Konvy Beauty as we aim to strengthen our footprint in the market,” said Chen.
He added, “Our strategic collaboration with Robinsons Malls enables us to bring Konvy’s unique, discovery-driven beauty experience closer to Filipino shoppers.”
The company announced that the store’s inauguration is a part of its more comprehensive expansion strategy in the country.
What is the business model of Konvy?
Konvy operates a dual business model that combines both online operations and brick-and-mortar retail stores.
Where has Konvy opened its first flagship store in the Philippines?
Konvy has opened its first flagship store in the Philippines at Robinsons Galleria in Pasig City.
What kind of products does Konvy offer in its stores?
Konvy offers a wide variety of health and beauty products, specifically focusing on products from Thailand, Korea, China, and Japan. It features brands like 4U2, Srichand, Cathy Doll, Snail White, Oxecure, Baby Bright, BrowIt by Nongchat, and Snake Brand, amongst others.
