Thailand is set to ease its restrictions on alcohol sales and advertising in an effort to support the beverage industry and boost tourism.
Lawmakers of the House of Representatives on Wednesday voted to approve an amended alcohol control bill, though it still requires Senate approval to become law.
The bill is set to repeal a 1972 military decree that prohibits alcohol sales before 11 a.m. and between 2 p.m. and 5 p.m
The new regulations will also ease advertising advertising restrictions, permitting the promotion of alcoholic beverages.
Current laws prohibit displaying the names, trademarks, or images of alcoholic products for promotional purposes.
Lawmaker Chanin Rungtanakiat, a deputy head of the house committee overseeing the Bill, stated that the amendments aim to reduce “unreasonable control” to encourage economic growth.
These relaxed regulations follow a broader trend of loosening control over Thailand’s alcohol market, which has historically been dominated by a duopoly of Singapore-listed Thai Beverage Pcl and Boon Rawd Brewery Co.
Earlier in 2025, legislation was passed to support liquor production by microbreweries and small distilleries.
Thailand is implementing various measures to enhance its appeal as a key tourist destination. It is the only Asian country with legal marijuana and is also planning to legalize casinos.
Prime Minister Paetongtarn Shinawatra announced in February that the government would review several alcohol-related restrictions that could impact tourism, such as the prohibition on alcohol sales on Buddhist holy days and through online platforms.
