The RealReal store showcases newest O2O innovation
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Luxury consignment retailer The RealReal has opened a brick-and-mortar concept store on the US West Coast.
The 12,000sqft Los Angeles store encompasses The RealReal’s entire brand offering, from one-of-a-kind luxury goods through to accepting consignment through to face-to-face consultations with its luxury experts. It includes a separate 5500sqft men’s department featuring a “sneakerdome”, watch bar and tailoring area, as well as a 1500sqft “handbag vault”.
The concept store has installed a proprietary technology solution called RealReal 360, which provides a unified view of all inventory and customer behaviour across channels – brick-and-mortar, desktop, mobile, e-commerce centers, and luxury consignment offices.
RealReal CEO and Founder Julie Wainwright said, “With the continued success of our SoHo flagship and pop-up shops, we’re excited to expand our brick-and-mortar footprint and give The RealReal another permanent home – on the West Coast. We’re excited to give shoppers and consignors in LA and surrounding areas access to our omnichannel business, unique brick-and-mortar experience and services, and team of experts.”
The store offers free valuations, seamless consignment drop-offs, personal styling services, expert workshops, item repairs, alterations, and authentication of all luxury goods.
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Questions & Answers
Q.What is the purpose of the new RealReal store beyond selling luxury goods?
What is the purpose of the new RealReal store beyond selling luxury goods?
The store offers several services, including accepting consignment, providing free valuations, personal styling, expert workshops, item repairs, and authentication of luxury goods, alongside face-to-face consultations.
Q.How does the new store integrate its physical and digital operations?
How does the new store integrate its physical and digital operations?
The store uses a proprietary technology solution, RealReal 360. This provides a unified view of all inventory and customer behaviour across brick-and-mortar, desktop, mobile, e-commerce centres, and consignment offices.
Q.How large is the new Los Angeles store and what specific areas does it feature?
How large is the new Los Angeles store and what specific areas does it feature?
The Los Angeles store is 12,000 square feet. It includes a 5,500 square foot men's department with a "sneakerdome", watch bar, and tailoring area, plus a 1,500 square foot "handbag vault".