Alibaba Group’s B2C platform Tmall has announced its lineup of designers that will hit the runway at New York Fashion Week this September.
In addition to the runway shows, Tmall will host a pop-up exhibition featuring cross-over collaborations riding the “China Cool” trend. Featured brand collaborations will include Chinese confectionery company Hsu Fu Chi and clothing brand Tyakasha; Chinese snack brand Qinqin and fashion brand Mukzin; Dove Chocolate and Hefang Jewelry; and home furniture brand Ziinlife and Chow Tai Seng jewellery.
“The concept behind our ‘Tmall China Cool’ pop-up exhibition is a celebration of the design and creative powerhouse that China is becoming today. ‘China Cool’ is a trend we are seeing that blends the cutting-edge of fashion and innovation with a respect for authenticity and heritage,” said Tmall and Taobao marketing GM Bo Liu. “We have worked with both Chinese and international brands to pioneer new experiences and cross-over collaborations that are at the forefront of this trend and will be showcased in this New York Fashion Week exhibition.”
The “Tmall China Cool” showcase will take place Wednesday, September 4 – the first day of NYFW: The Shows – and will feature a slate of Chinese designers including Peacebird, Threegun, RiZhuo and emerging designers Songta and I-am-chen.
Tmall’s partnership with NYFW: The Shows aims to cultivate and showcase fashion talent and creative culture in China.
“We are thrilled to be back at New York Fashion Week with another exciting line-up of Chinese design talent this year,” said Tmall Fashion GM Jessica Liu. “Tmall has always been a gateway to renowned international brands and retailers that are looking to access China. At the same time, we have empowered homegrown talent from China to grow their brands and develop their creativity and originality.
“This year, we are also working with brands to leverage our new trend forecasting capabilities so they are able to strengthen their position as innovative brands and capture consumer interest. Today, the fashion scene in China is more vibrant than ever and we look forward to showcasing the spirit of innovation as well as the creative talent of our ‘Tmall China Cool’ designers at New York Fashion Week.”