From the brand that first revolutionized the athletic wear market in 1996 by introducing sweat-wicking fabric, Under Armour is once again changing the performance apparel game. In partnership with Celliant, Under Armour has created UA Rush and Recovery, its newest performance apparel line designed to be worn at the time of sweat as well as post-training, and scientifically designed to enhance performance.
In conjunction with the launch, Under Armour will be hosting the Rush & Recovery Experience, a series of interactive exhibits that bring to life the inner workings of RUSH technology. The event opens today and will run till 2 May 2019 at Orchard Central, before touring around Singapore.
Distinct experiential zones will showcase how the technology not only generates performance improvements for the wearer, but also powers their recovery. See energy waves emitted by your body with the Under Armour Hex and observe your body’s natural heat radiation at the infrared RUSH booth.
At the last zone, get a taste of the upcoming Test of Will, Under Armour’s annual advanced urban fitness challenge. Users will get a preview of this year’s unique challenges and put their grit, strength and determination to the test.
Under Armour’s UA RUSH brand ambassadors Stephen Curry (left), Kelley O’Hara (middle) and Anthony Joshua (right)
Find out how Rush elevates the training regiments of Under Armour ambassadors Stephen Curry, three-time NBA champion and two-time MVP; Kelley O’Hara, world cup champion soccer player; and Anthony Joshua, heavyweight champion of the world.
The scientifically engineered fabric promotes improved performance and energy return. In simplified terms, it is intended to provide the same benefits to the body as an infrared sauna.
Minerals found naturally in the earth are extracted and broken down into active particles, which are then melded together to form a proprietary blend. The blend is then infused into the fibers that are ultimately knit into UA’s high-performance fabrics that make up the gear in the collection.
During performance, the body emits heat. The responsive fabric of the UA Rush & Recovery line absorbs that heat and converts it into infrared energy that is re-emitted back into the body. This recycled energy increases temporary localized circulation, promoting improved performance, energy and recovery. When worn, the apparel stimulates increased endurance and strength.
Post-training, the soft bioceramic fabric of the Recovery line returns infrared energy to the body, improving blood flow and circulation for all-around recovery and faster rebuilding of muscle.
‘The introduction of UA RUSH is our commitment to giving athletes 360-degrees of training support both in the gym and beyond. With the launch of UA RUSH, we now complete the training cycle – there is now UA gear designed to optimize human performance at every training occasion,’ says Dan Leraris, General Manager of Men’s Training at Under Armour.
Under Armour athletes from around the globe have been training in UA Rush for their biggest moments. Locally, Singapore Athletic Association athletes such as National Swimmer Amanda Lim, National Marathoner Jasmine Goh, Master Coach at Ritual Gym Shrek Ismail, and SuperheroRunners founder Nelson Wong have been given early exclusive access to train in Rush.
The Under Armour Rush & Recovery Experience is located at Orchard Central Discovery Walk, and the public is welcome to visit from 23 April to 2 May 2019, between 12pm and 8pm daily. Admission is free.
The UA Rush and Recovery collection includes men’s and women’s fitted tees, long-sleeved shirts, leggings and tights and more. All pieces will range from $69-$199 SGD and is now available for purchase at underarmour.com.sg, and at Under Armour retail stores in Orchard Central, Bugis Junction and Vivocity as well as authorized Under Armour dealers.