In the 45sqm store, customers can consult with a live bot, which is powered by facial recognition technology, to receive personalised recommendations, try out phones, sign up for mobile plans at video-assisted self-serve kiosks and buy and collect phones and devices via an in-store POPStation.
Customers can browse and buy accessories including headphones, phone cases, power banks and contract-free handsets.
They can also make bill payments, top up prepaid cards and Dash wallets, and get SIM card replacements.
“The future of retail is here and now. Our digital transformation integrates online and offline customer touchpoints to deliver fresh and fuss-free buying experiences to consumers,” said Yuen Kuan Moon, CEO of consumer at Singtel.
“Unboxed fulfils the needs of today’s consumer and provides a peek into the next-generation of retail – fast, instant, convenient and experiential.
Co-created by Singtel, NCS and SingPost, Unboxedbuilds on the success of the digital transformation of Singtel’s flagship Comcentre store, which offers integrated online and in-store shopping carts, and instant purchases via an automated checkout.
The store will move to a new location every few months to serve customers at high-traffic areas such as transport hubs and school campuses.