Vietnam Airlines Teams Up with Pizza 4P’s: Savour In-Flight Meals like Never Before!

Vietnam Airlines has recently introduced a new feature, offering meals sourced from the immensely popular Pizza 4P’s restaurant chain. The airline commenced the sale of these meals on Monday, on select domestic flights lasting 60 minutes or more and international flights that are a minimum of 90 minutes departing from Hanoi and HCMC, according to an official statement.

Menu and Pricing

Among the meal options available are Margherita and 4 cheeses, priced at VND119,000 dong (US$4.51) for half a standard pizza. However, potential customers are required to place their orders a minimum of 24 hours in advance, either via the airline’s official website or mobile app.

Other airlines in Vietnam like Vietjet, Bamboo Airways, and Vietravel Airlines have already ventured into the sale of food and souvenirs on board their flights. In 2022, Vietnam Airlines also began selling milk tea on board, with prices set at VND49,000 per cup on domestic routes and VND100,000 on international flights.

Shift Towards Personalized Offerings

The initiative is part of Vietnam Airlines’ strategic shift towards offering more personalized, co-branded products that cater to the evolving needs of younger travelers, families, and international passengers.

Pizza 4P’s, established in 2011 by Japanese duo Yosuke Masuko and Sanae Takasugi, is renowned for its pizza. Despite pizza being the main dish on its menu, the brand positions itself as a restaurant chain instead of a fast-food outlet. It now boasts 40 restaurants, with 35 locations in Vietnam and additional branches in Cambodia, Indonesia, Japan, and India.