ICON DENIM Co., Ltd. officially launched its first store at 12-12 Bis Cach Mang Thang 8 Street, Ben Thanh Ward, District 1, Ho Chi Minh City.
ICON DENIM brand was established in 2017, with the desire to bring the brand fashion closer to Vietnamese men. After 2019, ICON DENIM opened 3 large Flagship stores (showrooms) located in the front of the central districts: such as the store at Cach Mang Thang Tam Street – the junction of Phu Dong near New World Hotel, store at Su Van Hanh street – the busiest entertainment street for young people, store at Le Van Sy – the biggest fashion street in the city. The floor square of Flagship stores is from 150m2 to more than 200m2 to create a spacious and comfortable shopping area for customers. Founders of ICON DENIM Mr.
Over the past year, ICON DENIM has affirmed its brand position, as well as created its own core values for the Vietnamese fashion communities. Aiming at the mid-range segment, ICON DENIM focuses on the “real value” of products, targeting customers who tend to shop for brands whose product prices are equivalent to the actual quality of goods. The models are diverse and are always in tune with world fashion trends. The company has ambition to create “real value” products in designing beautiful, trendy and diversified products; create high-quality, durable to high-end products with reasonable prices and value for money. That is ICON DENIM’s strategy in branding in the branded fashion market.
To keep up with market trends, ICON DENIM always researches trend reports and consumer behavior reports of the industry to better understand the fashion needs of customers and listen to customers’ opinions. Since then, ICON DENIM has adjusted and developed its products to follow the market demand. Therefore, each month, this brand launches about 80 to 100 designs that follow the world’s trends, corresponding to thousands of products ranging from shirts, pants, accessories etc.
With many years of experiences in the fashion industry and having a unique view on the fashion market, Mr. Tran Dai Duong – CEO of ICON DENIM said that the company is determined to build a men’s fashion brand with much diversity and differences in Vietnam. “Our key message is “Restyle. Reborn “is also the mission of ICON DENIM now as well as in the future – not only to become the choice of young Vietnamese people but also to reach to the level of international fashion brands.”
The year 2020 also witnessed ICON DENIM’s efforts to perfect the Manufacturing Process, from design, production to image and display of the store. ICON DENIM always had a methodical process and strict control. With all dedication, when entering to any stores of ICON DENIM, customers will feel the difference of trendy fashion designs, new top styles, exclusive and the sincerity and enthusiasm given from each employee.
Through a year of challenges and opportunities, ICON DENIM has been striving every day to improve its position in the hearts of customers. In Vietnam, in 2021, the brand will continue to open 4-5 stores in Ho Chi Minh City, and also expand to Hai Phong, Hanoi. The brand is also preparing to set up the first base for development in potential Southeast Asian countries such as Thailand, Cambodia, Singapore etc.