In 2025, Vietnam witnessed an impressive import of over 56,500 tonnes of poultry from Europe, securing the country’s position as the second-largest consumer in Southeast Asia, with the Philippines leading the pack. This considerable import included various products like duck, chicken, and goose from the European Union (E.U.). These figures, released by the European Commission, show the steadily increasing demand for imported poultry products in the country. By January 2026, Vietnam had clinched the top spot as the largest importer of European poultry in the region, with purchases amounting to over 5,300 tonnes.
Poland was the key European country supplying poultry to Vietnam, exporting over 37,300 tonnes in the previous year. France trailed behind with about 4,900 tonnes. Other significant contributors were Hungary, Italy, and the Netherlands, with respective exports of 4,680 tonnes, 2,750 tonnes, and 2,170 tonnes.
According to Dariusz Goszczynski, a representative of the European poultry sector and President of the National Poultry Council under the Polish Chamber of Commerce, Vietnam is a priority market in the region for the E.U.’s poultry industry. This was highlighted during a promotional event in Ho Chi Minh City, under the campaign “European Poultry – From Farm to Fork.”
Poultry importation in Vietnam experienced a downturn during 2021 to 2022 due to the disruptive effects of the Covid-19 pandemic, averaging around 30,000 tonnes per year. However, the volumes have bounced back almost twofold since 2023 as consumption regained momentum.
Piotr Harasimowicz, the head of the Polish Investment and Trade Agency (PAIH) office in Vietnam, attributed the upswing in imports to the growing consumer trust in European poultry products, renowned for their strict safety and quality standards.
Industry professionals expect the demand to continue on an upward trajectory. The annual exports of Polish poultry to Vietnam alone are projected to hit an estimated 45,000 tonnes in the upcoming years.
According to Agro Monitor, a market data provider, chicken accounted for 33% of Vietnam’s total meat consumption in 2024, a rise from 29% in 2022. This hints at a shift in dietary preferences towards poultry. The average egg consumption per person per year was about 198 eggs, still trailing behind the global average of 250–300 eggs, signifying further potential for market expansion.
In line with income growth and urbanization, Vietnam’s evolving food consumption patterns are expected to support both domestic livestock development and the continued growth in poultry imports.
What is the status of Vietnam’s poultry imports from Europe?
In 2025, Vietnam imported over 56,500 tonnes of poultry from Europe, becoming the second-largest consumer in Southeast Asia.
Who are the major European suppliers of poultry to Vietnam?
Poland, France, Hungary, Italy, and the Netherlands are the major European suppliers of poultry to Vietnam.
What are the future projections for Vietnam’s poultry market?
The demand for poultry in Vietnam is expected to continue expanding, with annual exports of Polish poultry alone projected to reach about 45,000 tonnes in the coming years. The country’s shifting food consumption patterns, due to factors such as income growth and urbanization, suggest further potential for market growth.
