AEON General Merchandise Store & Supermarket Set to Open at Vincom Mega Mall Ocean City: A New Era for Retail in Hanoi
In a move poised to reshape the retail landscape in Hanoi, Vincom has announced the grand opening of AEON General Merchandise Store & Supermarket within its Vincom Mega Mall Ocean City. This expansive 7,550 square meter store represents the inaugural collaboration between AEON and Vincom, highlighting an ambitious strategy for brand expansion in one of northern Vietnam’s most dynamic commercial zones.
Vincom is already a well-established name in retail real estate, partnering with leading brands such as WinMart, Co.opXtra, and Annam Gourmet to create seamless shopping experiences nationwide. The addition of AEON’s General Merchandise Store aligns with Vincom’s commitment to diversify its tenant portfolio and elevate consumer experiences, reinforcing emerging consumer trends in Vietnam’s retail sector.
Hagino Tatsuya, Senior Director of Project Development and Construction at AEON Vietnam Co., Ltd., expressed enthusiasm at the partnership, stating, “We aim to deliver a comprehensive, modern shopping and leisure destination that promotes a safe, convenient, and high-quality retail environment.” He added that this collaboration marks a promising start for future joint projects that will benefit the community.
Vincom Mega Mall Ocean City is pioneering the One-Stop Shoppertainment model, strategically located in the rapidly growing Ocean City mega-urban complex. With an existing population of over 70,000 and projections of reaching 300,000, the mall is on track to become a vibrant hub for consumption, entertainment, and community engagement.
Spanning nearly 70,000 square meters, Vincom Mega Mall Ocean City is designed to not only meet retail needs but also provide an integrated venue for cultural, culinary, and leisure experiences. By fostering brand-customer engagement through its experiential offerings, the center is set to become a premier destination in the region.
In addition to AEON, Vincom Mega Mall Ocean City will host notable brands such as CGV Cinemas, Phuong Nam Book City, S.Fitness, and Kidzoona. The project is set to impress with unique amenities that are unprecedented in Vietnamese shopping centers, including the VinPalace Theater, offering a 4,100-seat venue for international concerts and community events, a luxurious Korean-style spa, and Gourmet Avenue, featuring a variety of gourmet international dining options.
The VinPalace Theatre, located on the third floor, is envisioned as a dedicated performance space that celebrates Vietnamese culture while inviting global audiences to enjoy curated arts experiences enhanced by state-of-the-art technology.
The strategic decisions made by AEON General Merchandise Store & Supermarket, along with other international brands looking to join Vincom Mega Mall Ocean City, highlight the burgeoning potential of Hanoi’s eastern corridor. This collaboration reinforces Vincom Retail’s commitment to comprehensive investment strategies that resonate with the evolving preferences of Vietnamese consumers. As the retail landscape continues to evolve, the collaboration promises to set new standards and enrich the shopping experience for both residents and visitors in Hanoi.
