Skip to content
Finance

Visa Thailand to strengthen security in payment

By Sarah ChenThailand
2 min read
res.heraldm.comcontentimage2016022620160226000885 0 1b6c0c57343021a38857d60b1095483182e39467
res.heraldm.comcontentimage2016022620160226000885 0 1b6c0c57343021a38857d60b1095483182e39467

Visa, the world’s leader in digital payments, has today launched its Future of Security Roadmap for Thailand, outlining a robust approach for strengthening payments security in the country over the next 3 years. Visa’s Roadmap focuses on a number of key initiatives which will enable security to evolve at the same pace as the technologies changing the way we pay. These security initiatives include:

  • Devalue data by removing the sensitive data from the ecosystem and making stolen account details useless.
  • Protect data by implementing safeguards to protect personal data as well as account details.
  • Harness data by identifying potential fraud before it occurs and increase confidence in approving good transactions.
  • Empower everyone, including accountholders, 3rd party providers and merchants, to play an active role in securing payments.

Suripong Tantiyanon, Country Manager, Visa Thailand said: “We are proud to be launching our Thailand Future of Security Roadmap. Securing the commerce ecosystem is our highest priority and one we view as a shared responsibility between payment networks, consumers, banks, and the government. Technology has enabled new innovative ways to pay and be paid, but it has also brought unique risks. To stay ahead of fraud, we need to work together and give security the same attention and investment as we do the innovations driving new commerce experiences.”

The release of Visa’s Roadmap comes at a time of rapid change for payments in Thailand with innovations such as mobile payments set to enhance the payment experience for consumers. According to Visa’s Consumer Payment Attitudes Study, security remains a key consideration for consumers across Southeast Asia with two-thirds (67 percent) concerned about the safety of their personal information when using their mobile phone to make payments.

When asked specifically about what their top three concerns were when using their mobile phones to make payments, consumers in Thailand said losing my phone or having my phone stolen, my phone getting hacked or someone intercepting my data, and malware or viruses being installed on my phone.

Visa works with industry stakeholders including financial institutions, merchants, policy makers, law enforcement and accountholders to secure payments. The Visa Future of Security Roadmap is the product of comprehensive consultations and collaboration, making it an authoritative document on Thailand payments security.

Visa is delivering roadmaps around the world to ensure the security of the global commerce ecosystem, as well as working with Thai industry bodies to align security initiatives.

 

Reader pulse

Will Visa's roadmap enhance consumer trust?

21,899 votes so far

Background from the Retail Academy

Background guides from the Retail Academy, free to read.

  • Payments · Thailand

    Payments in Thailand

    How Thai shoppers pay in store and online, what acceptance costs, and how the payment mix changes your working capital.

    Asia Market Guides · 8 min read

  • E-commerce · Thailand

    E-commerce in Thailand

    Which platforms matter in Thailand, how buyers pay, why cash on delivery still shapes the economics, and what a delivered order really costs.

    Asia Market Guides · 9 min read

  • E-commerce

    Omnichannel fulfilment

    Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and wher…

    Retail Operations · 11 min read

  • Thailand

    Retail in Thailand

    A mature, highly organised retail market where a handful of groups control the best space, tourism moves the numbers, and convenience density is world-class.

    Asia Market Guides · 18 min read

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready