Vitasoy launches plant-based oat yogurt range

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Beverage brand Vitasoy has unveiled a new plant-based yogurt range made with homegrown oats.

The range is made at Vitasoy’s Albury-Wodonga facility and is available in three flavours Blueberry, Vanilla and Summer Fruits – which include a blend of mango, guava, passionfruit and pineapple.

The oat yogurts are nutritionally fortified with high-quality plant-based calcium, vitamin B12, vitamin D, protein and calcium and come with a 4 Health Star Rating.

Nick Bartram, marketing and strategy GM of Vitasoy Australia, said the business has responded to demand from customers to introduce an additional plant-based yogurt range to the market.

“Following the incredible consumer response to the launch of our Greek Style Soy Yogurt portfolio last year, we saw an opportunity to diversify the range using an Oat milk base.

“We were determined to deliver our signature smooth and creamy texture, along with a strong nutritional profile by adding protein and calcium, when developing this range.”

Belinda Dib, accredited practising dietitian at Vitasoy Australia, said the products combine the soluble fibre present in oats with live cultures found in fermented products and will support gut health.

Vitasoy Oat Yogurts are now available in select Coles supermarkets nationally and retail for $3 each.


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