Vivaia, a footwear brand originating from China, is extending its footprint in the United States with the launch of two new retail locations, highlighting the company’s ongoing commitment to increasing its physical availability globally.
The first location was recently inaugurated at the Roosevelt Field Mall in Long Island, while the second store is scheduled to commence operations in late May at the Garden State Plaza in New Jersey.
The Long Island outlet, encompassing 650 square feet, is architecturally fashioned after the ‘wabi-sabi’ principles. An inherent Japanese philosophy, wabi-sabi underscores minimalistic and pared-down aesthetics. The store boasts an ambiance marked by light wood finishes and soothing illumination, aimed at facilitating a serene shopping experience for the customers.
Each store will showcase a handpicked assortment of Vivaia’s footwear offerings. The product line-up includes the Margot Mary Jane, Healing Garden Slingback Heels, and the Satin Sneakerina.
Jeff Chan, Vivaia’s Co-founder, shared his insights on the brand’s US expansion strategy. He said, “Given that the United States constitutes our principal market and fuels our online growth, branching out beyond New York was a logical progression for us.” He added, “By synergising our robust digital presence with tangible retail outlets, we can better cater to our customers and make our comfort-centric, environmentally-friendly merchandise more accessible to them.”
Established in 2020, Vivaia has garnered recognition for its footwear that seamlessly melds comfort and sustainability. The brand employs recycled materials in its manufacturing process, such as yarns derived from PET bottles, and leverages 3D knitting technology to minimise waste.
What is Vivaia’s expansion plan in the US?
Vivaia plans to increase its US presence by opening two new retail outlets. The first store has already opened in Long Island’s Roosevelt Field Mall, and the second one is set to launch in late May at the Garden State Plaza in New Jersey.
What are the principles behind the design of Vivaia’s Long Island store?
The Long Island store is designed following ‘wabi-sabi’ principles, a Japanese philosophy that embraces minimalism and simplicity. The store is characterized by light wood finishes and soft lighting to provide a tranquil shopping experience.
What is unique about Vivaia’s product offerings?
Vivaia is known for its comfort-based and sustainably produced footwear. The brand uses recycled materials, including yarns made from PET bottles, along with 3D knitting technology to decrease waste.
