Volvo Car Group has appointed RedPlus Auto Co ltd as importer and distributor of Volvo’s cars in Myanmar. RedPlus Auto is a joint venture between UMG Co Ltd – a local company involved in sectors of real estate property, IT and entertainment – and Wai Family Gems Co Ltd.
RedPlus will be responsible for importing, distribution, sales, marketing, PR and after sales services for Volvo cars in the country.
“Our new products, the XC90 and S90, which have just been launched, add a distinct modern luxury experience to our brand offer that will be very well appreciated in Myanmar,” said Jari Kohonen, vice president of Volvo Cars, Asia Pacific.
The development of Volvo Center, a new one-stop facility is planned to complete by September 2016 covering about 22,000 square feet in Yangon with an investment of $1.8 million.
“We are thrilled to have the opportunity to represent the Volvo brand in Myanmar and are certain that our depth of experience combined with the passion for this brand will stand us in good stead in this partnership,” said Daw Mar Lar Win, managing director of RedPlus Auto Co Ltd.
The Volvo Centre will be equipped with a five car showroom, a fitting lounge, customer longue and be built to the Volvo Car group’s new retail guidelines.
