Voylla.com, a jewellery and accessories shopping website run by Bengaluru-based Voylla Retail Private Limited, is planning to set up exclusive offline stores to consolidate its presence in the Indian fashion imitation jewellery industry, said its founder and chief executive officer Vishwas Shringi.
The two-year-old company, which currently has three offline stores, including one in Bengaluru, is gearing up to launch 25 shop-in-shops across the country in tie-up with retail chains like Future Group’s Central within the next one-and-a-half year.
Voylla.com is the latest to join the league of ecommerce players entering the offline retail business. While Flipkart has opened its first brick-and-mortar store “Fliptomania” in Bengaluru and online jewellery store Bluestone.com launched outlets in Bengaluru, Mumbai and New Delhi in 2014, online fashion retailer Myntra.com is gearing up to roll out offline stores in due course.
