WeChat launches first pop-up store in Shanghai
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Chinese messaging app WeChat has launched its first cashierless pop-up store in Shanghai.
The Tencent company has teamed with more than 300 merchants, including EasyGo and Elle, as well as shopping mall The Mixc to build up its first “flash retailing” pop-up store.
By scanning a QR code via WeChat, customers can enter the store. The system verifies the customer’s identification and gains access to their digital wallet WeChat Pay. All products have RFID tags to identify them and their price. Buyers can easily check the bill by scanning codes.
The Bai Zhenjie company, which applies WeChat Pay to the retail industry, says the concept of flash retailing is constantly being polished. Face-recognition technology and a credit-evaluation system are expected to also be applied to the stores.
Questions & Answers
Q.What technology is used for customers to enter WeChat's new pop-up store?
What technology is used for customers to enter WeChat's new pop-up store?
Customers enter the store by scanning a QR code using the WeChat app. This action verifies their identification and links to their digital wallet, WeChat Pay, allowing access to the retail space.
Q.How are products in the pop-up store identified and priced for customers?
How are products in the pop-up store identified and priced for customers?
All products in the store are fitted with RFID tags. These tags serve to identify each item and display its corresponding price. Customers can check their bill by scanning codes as they shop.
Q.Which company is involved in applying WeChat Pay to the retail industry and polishing the flash retailing concept?
Which company is involved in applying WeChat Pay to the retail industry and polishing the flash retailing concept?
The Bai Zhenjie company is responsible for applying WeChat Pay to the retail sector. They are also actively involved in refining and developing the flash retailing concept, constantly polishing its implementation.
Q.What future technologies are expected to be integrated into WeChat's pop-up stores?
What future technologies are expected to be integrated into WeChat's pop-up stores?
Looking ahead, the pop-up stores are expected to incorporate additional advanced technologies. Face-recognition technology and a credit-evaluation system are anticipated to be applied, enhancing the customer experience.
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