Amazon is the world’s largest retailer – online, offline, or otherwise. That means by studying the popular site’s revenue and sales statistics, you can get a pretty good feel for the larger global shopping trends. And here’s what’s most interesting: The hot product categories and trends tend to change on a yearly basis.
In this article, we’ll take a deep dive into the biggest shopping trends on Amazon, focusing on the most popular product categories and what experts predict will be the next hot items.
Amazon Shopping Statistics and Trends
Did you know that shoppers spent a collective $513 billion on Amazon in 2022? That amounts to a jaw-dropping $977,898 per minute.
Overall, Amazon’s revenue grew by 9.4 percent year-over-year in 2022, while 59.3 percent of Americans now have a Prime membership.
In total, Amazon is believed to own 7.34 percent of the total U.S. retail market (and a whopping 37.8 percent of the total ecommerce market).
To get an idea of how much product Amazon is moving, consider that net sales surpassed the $149 billion mark for Q4 2022 alone.
Unbeknownst to most people, 15.6 percent of Amazon’s sales revenue actually comes from Amazon Web Services, the company’s B2B service platform.
Beauty and Grooming
The beauty and grooming category has always been popular, and it remains a top seller on Amazon. Consumers are increasingly interested in natural and organic products, with the demand for sustainable and ethical options growing. Skincare products, especially anti-aging products, are a significant trend, and hair care products are also in demand.
According to Amazon’s 2021 Beauty Trends Report, top products in this category include collagen peptides, hyaluronic acid serums, and retinol creams. Korean skincare products, including sheet masks and essences, continue to be popular, with sales increasing by 85 percent.
Sport and Fitness
The COVID-19 pandemic has caused a surge in demand for home fitness equipment and products that can help individuals maintain an active lifestyle while practicing social distancing. As a result, the sport and fitness category has seen significant growth on Amazon.
Yoga mats, resistance bands, and dumbbells have all seen an increase in sales, and fitness trackers and smartwatches remain popular. Health supplements, including vitamins and protein powders, are also in demand.
Home and Kitchen
As more people spend time at home, the home and kitchen category has seen significant growth on Amazon. Consumers are investing in products that make their homes more comfortable and functional, such as air purifiers and smart home devices.
Cookware and kitchen gadgets are also in demand, with sales of instant pots and air fryers increasing. Sustainable home products, including reusable food wraps and bamboo utensils, are also popular.
Toys
The toy category is always a popular one on Amazon, especially during the holiday season. Electronic toys, including drones and remote-control cars, remain a significant trend, and board games and puzzles have also seen an increase in sales.
STEM toys, which help children develop skills in science, technology, engineering, and math, are also in demand. Educational toys, such as science kits and building sets, have seen significant growth in sales.
Electronics
The electronics category is vast and includes everything from smartphones to headphones. Wireless earbuds, smartwatches, and laptops are all in demand, and gaming laptops have seen a significant increase in sales.
Smart home devices, including voice-controlled speakers and security cameras, remain popular, and sales of 4K televisions continue to increase. As remote work and online learning become more prevalent, sales of webcams and monitors have also seen a surge.
Fashion
Amazon has made significant strides in the fashion industry, and the category is now a top seller on the site. Consumers are increasingly interested in sustainable and ethical fashion, and the demand for eco-friendly clothing is growing.
Athletic wear and comfortable loungewear have seen significant growth, as more people work from home. Accessories, including jewelry and handbags, remain popular, and sales of face masks have also seen a surge.
Tap Into the Power of Amazon
The beauty of Amazon is that it’s set up for third-party sellers to thrive. In fact, third-party sellers account for 350 million of the nearly 362 million items listed on the site. So if you’re looking to take advantage of these trends, there’s never been a better time!