YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced an integration with leading Supply Side Platforms for smartphone applications and web (SSPs) Ad Generation (Supership Inc.) and Geniee SSP (Geniee, Inc.). These leading Southeast Asian solutions serve publishers and digital marketers in Japan, Indonesia, Vietnam, Singapore, Thailand, and Malaysia.
Initially, these partnerships will focus on Japanese inventory to support the growing needs of YouAppi’s recently announced Japanese office. Ultimately, these partnerships will also provide inventory for YouAppi’s global customers in Indonesia, Vietnam, Singapore, Thailand, and Malaysia.
“By integrating with premium and respected SSPs including Ad Generation and Geniee SSP, YouAppi Japan will be able to offer our clients, both global and Japanese, better, more accurately targeted Japanese traffic,” said Yoshie Nakabayashi, the Country Manager for YouAppi Japan. “Following last year’s investment from Asian and Japanese investors, this announcement is the first in a series of partnerships from YouAppi Japan, which will establish YouAppi as a leading mobile growth solution in Japan.”
Ad Generation and Geniee SSP will provide inventory for YouAppi clients interested in targeting Japan and Southeast Asia. These partnerships enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across apps and via the mobile web.
“We’re excited to be partnering with a pre-eminent mobile marketing solution like YouAppi,” said Mr. Yusuke Ono, Manager at Ad Technology Center/Advertising Business Unit, Supership Inc.
“By partnering with a company that uses its proprietary technology based on AI and big data analysis, we will be able to maximize the revenue of publishers who are using Ad Generation.”
Brand marketers seeking to acquire new users for their apps (or re-engage inactive users) will profit from a direct supply of traffic from Japan and other key Southeast Asian countries with global reach supporting a wide range of ad units, including rewarded videos and video interstitials. To ensure marketers acquire the right users at the optimal price, YouAppi’s optimizes performance based on Post-Install Events – the actions deemed valuable by the marketer that are taken after users install an app. This proprietary matching and predictive technology has been the cornerstone of YouAppi’s OneRun platform since the company’s founding.
“These integrations with Ad Generation and Geniee SSP are the first of several announcements that will strengthen YouAppi’s offering for Southeast Asian clients as well as global marketers interested in targeting Southeast Asian users,” said Moshe Vaknin, CEO & co-founder, YouAppi. ”We announced our commitment to Asia with last year’s funding announcement and we’ll strengthen our presence in Southeast Asia by announcing new offices and more partnerships to support the strong growth YouAppi is experiencing in Asia.”
By improving the mobile experience for publishers and marketers in Japan and Southeast Asia, YouAppi is experiencing strong global revenue growth driven by the company’s proprietary technology and OneRun platform. Proof of the company’s success can be found in the 16,600 campaigns for 470 leading advertisers via 115 billion monthly impressions served around the world over the last four years. YouAppi’s OneRun Platform offers one single point to streamline mobile media buying, combining the power of machine learning with the company’s proprietary predictive algorithms, which analyze over 250 terabytes of data every day.