Zara opens first tech-forward concept store in Thailand

Zara has renovated its store in Central Phuket, making it the brand’s first tech-forward concept store in Thailand.

The store, which first opened in 2011, features a white minimalist interior design and has more than doubled in size, from 840sqm to more than 1700sqm. It features technology tools that allow customers to integrate online and physical store platforms.

This is part of the brand’s global rollout of its new concept, which aims to provide customers with a more spacious, innovative, and sustainable shopping experience.

The Inditex-owned company unveiled its first tech-forward concept store in Madrid, Spain, which it characterised as the “most advanced” store in 2022. The store concept focuses primarily on technology tools that allow consumers to browse the store of their choice online, check available stock, shop online, and pick up their products in just two hours.

It also promotes sustainability in store, where it uses eco-friendly products and “some of the most advanced environmental eco-efficient systems”

Zara has also launched this model with stores in the US, India, and Portugal.