Anheuser-Busch InBev (AB InBev), the world’s largest brewer, reported a 7.9% increase in first-quarter operating profit, far exceeding analysts’ expectations of a 3.1% gain. The profit surge was driven primarily by improved margins, even as global beer sales volumes declined.
Margins Expand Despite Lower Sales
While global beer volumes dipped 2.2% in the quarter ending March 31, AB InBev managed to expand its margins through reduced sales costs and more efficient overhead management. This operational discipline helped the company outperform its rivals, including Heineken, which also reported falling volumes.
CEO Confirms Positive Outlook for 2025
CEO Michel Doukeris credited the company’s solid performance to consistent strategy execution:
“The consistent execution of our strategy by our teams and partners drove a solid start to the year and reinforces our confidence in delivering on our outlook for 2025.”
Challenges in Key Markets
In the United States—one of AB InBev’s most important markets—revenues fell 5.1% year-on-year. The company attributed the drop to fewer selling days, poor weather, and the timing of Easter. Notably, AB InBev did not directly mention potential impacts from U.S. tariffs, unlike competitors Heineken and Carlsberg, who expressed concerns about how tariffs might affect consumer spending.
Aluminium Tariffs Could Pose Future Risk
The company may face rising costs due to potential U.S. tariffs on aluminium, a key material used in beer cans. Analysts warn that if tariffs weaken the broader economy, consumer spending on discretionary items like beer could also fall.
Struggles in China Offset Gains Elsewhere
China remains a challenging market for AB InBev, with first-quarter sales volumes down 9.2%. The brewer’s premium brand portfolio has struggled in the face of a sluggish economic recovery, causing the company to lose ground to competitors.
Strategic Response: Invest in Core Brands and At-Home Consumption
In response to shifting consumption patterns, AB InBev is increasing investment in key brands like Budweiser and promoting at-home beer consumption, as demand in bars and restaurants softens.
1. What was AB InBev’s Q1 operating profit growth, and how did it compare to expectations? The company reported a 7.9% rise in operating profit, more than double the 3.1% increase analysts had forecast.
2. Why did U.S. revenues decline despite overall profit growth? U.S. revenues fell 5.1% due to fewer selling days, poor weather, and a late Easter, which offset gains from margin improvements.
3. How is AB InBev addressing market pressures in China and globally? The brewer is ramping up investments in key brands and focusing on boosting at-home consumption as traditional bar and restaurant sales come under pressure.
