The line between browsing and buying online and offline in Hong Kong is blurring as technology enables nearly everything to become a digital touch point for consumers. Following the success of e-commerce boom in China, Hong Kong retailers are also keen to leverage the “online shopping fever” these years, and some e-tailers have started organizing similar Online Shopping Festivals in Hong Kong. But the real question is: what are the consumer perceptions toward these shopping events?
Based on our recent study, here are some highlights you ought to know about Hong Kong e-shoppers:
Generally speaking, 88% of Hong Kong consumers shopped online in the past 12 months. The young generation (aged below 30) are all active e-shoppers, while one-third of the e-shoppers in Hong Kong purchased online within one week.
Over 80% consumer shop online through desktop computers, while two-out-of-five online shoppers choose their smartphone for e-shopping.
The top three most popular categories for e-shoppers are clothing, travel package/ air tickets/ hotels, and restaurant coupons.
E-commerce is quickly becoming crucial to growth because creating a relevant, integrated and engaging shopping experience means winning offline as well.
