In a novel sustainability initiative, DHL Express has teamed up with Eric Wong, a renowned Hong Kong-based fashion designer, to create the DHL x Absurd Laboratory BFFS Upcycled Collection. This unique line of accessories is fashioned from old courier uniforms which have been taken out of service.
Eric Wong, the creative mind behind Absurd Laboratory, earned the DHL GoGreen Plus Alumni Prize at the Redress Design Award held the previous year. His design philosophy is commonly recognized for its utilization of deconstruction and upcycling techniques.
The upcycled collection features an array of items crafted from repurposed DHL polo shirts and cargo trousers. Included in the collection is a multipurpose bucket hat, a sling bag, a pair of clogs, and bear-shaped pendants that boast cartoon-inspired designs.
The revenue generated from this assortment will be used to fund Redress and its initiatives aiming to help budding designers who are passionate about sustainable and circular fashion.
Andy Chiang, Senior Vice President and Managing Director of DHL Express Hong Kong and Macau, expressed that this project aligns with the company’s wider sustainability objectives.
DHL, being a crucial logistics ally to the fashion industry, will be fulfilling international orders of this collection using its GoGreen Plus service. It is a purposeful move aimed at lowering CO2 emissions by employing Sustainable Aviation Fuel.
Eric Wong shared that this project was a chance to breathe new life into discarded materials. By reusing old DHL courier uniforms, he endeavored to create modern accessories that tell a tale of sustainability and circular design.
The DHL x Absurd Laboratory BFFS Upcycled Collection can be purchased from the Absurd Laboratory’s online store, Midwest Vintage stores, and The Redress Closet.
What is the DHL x Absurd Laboratory BFFS Upcycled Collection?
It’s a collection of accessories created from old courier uniforms which are no longer in use. The collection includes a convertible bucket hat, sling bag, clogs, and bear-shaped pendants.
Where will the profits from this collection be directed?
The revenue generated from the sales will fund Redress, an organization that supports emerging designers with a focus on sustainable and circular fashion.
How does this project support sustainability?
This initiative contributes to sustainability in two ways: firstly, it upcycles old courier uniforms into fashionable accessories, reducing waste. Secondly, DHL will be using its GoGreen Plus service, which employs Sustainable Aviation Fuel, to ship international orders of the collection, thereby reducing CO2 emissions.
