French fashion brand, Marithé + François Girbaud, has made its debut in Malaysia with a flagship store at Suria KLCC. This move is part of the brand’s ongoing aggressive expansion in the Asian region.
The new store, situated on the first level of the Kuala Lumpur shopping centre, features the brand’s latest retail concept. It focuses on casual wear marked with the company’s logo and introduces its new-season campaign spearheaded by global ambassador, Go Youn-jung.
The store’s merchandise is defined by two iconic products: the brand’s logo T-shirt and logo cap. These are complimented by a diverse selection of casual denim, oversized shirts, utility outerwear, and everyday separates. To round off the retailer’s lifestyle offering, accessories such as bags and footwear are also available.
Marithé + François Girbaud was established in France in 1972 and has a reputation for pioneering developments in denim and casual wear. This includes innovative fabric treatments and experimental silhouettes.
The opening of the Malaysian store is the latest in a series of Southeast Asian launches, facilitated through the brand’s collaboration with Thailand-based Jaspal Group. The Jaspal Group has been spearheading Marithé + François Girbaud’s regional growth.
Earlier in the year, the French label marked its entry into Vietnam with a store at Ho Chi Minh City’s Takashimaya department store. It also made its debut in Cambodia with a store in Phnom Penh.
In the previous year, Marithé + François Girbaud opened its first store in Greater China, indicating its strategy to consolidate its retail presence in key Asian markets.
What is the latest retail concept of Marithé + François Girbaud?
The latest retail concept of Marithé + François Girbaud focuses on casual wear marked with the company’s logo and the introduction of its new-season campaign.
What are the signature products of Marithé + François Girbaud in their new store?
The brand’s logo T-shirt and logo cap are the signature products in their new store, accompanied by a diverse selection of casual denim, oversized shirts, utility outerwear, and everyday separates.
What is the expansion strategy of Marithé + François Girbaud in Asia?
Their expansion strategy involves strengthening their retail presence in key Asian markets. This is evident in their recent store openings in Malaysia, Vietnam, Cambodia, and Greater China.
