Mr DIY, a renowned retailer, has broadened its retail scope by launching a new larger-format store, known as Mr DIY Plus, located in The Mines, Malaysia. This latest addition encapsulates the company’s four diversified retail brands: Mr DIY, Mr Toy, Mr Dollar, and Emtop. Providing a more comprehensive selection of products, the store caters to customer needs in various categories such as home improvement, household, hardware, electrical, stationery, toy, automotive, and lifestyle.
The new store is not just a shopping spot, but an interactive community hub. The outlet features innovative community-focused attributes such as dedicated spaces for weekend workshops and activities, along with captivating retail displays to foster customer engagement. The overarching goal of this larger-format concept is to enhance customer convenience by amalgamating a multitude of product categories into one single, easy-to-navigate shopping destination.
Adrian Ong, CEO of Mr DIY, shared his insights on the evolving shopping habits of customers. He stated that customers no longer have to compromise on variety or value in search of convenience, as the new Mr DIY Plus store is designed to cater to these needs. In addition to providing everyday essentials, the store encompasses a wider range of products, creating a unique and refreshed shopping experience. By positioning itself as a community destination, Mr DIY Plus aims to further integrate into the daily routines of its customers.
This inaugural event comes as Mr DIY maintains its growth trajectory in the region. The retailer marked an impressive milestone earlier in the year as it expanded to over 1000 stores in Thailand. Reflecting on its expansion plans, Mr DIY has set an ambitious goal of reaching 3000 stores in Thailand by 2031, with an anticipated addition of 210 outlets within the current year.
What new concept has Mr DIY introduced with its latest store?
With the new Mr DIY Plus store, the company has introduced a larger-format retail concept. This includes an amalgamation of the group’s four retail brands, offering a wider range of products and an easier-to-navigate design.
What unique features does the new Mr DIY Plus store offer?
The store introduces community-focused features, such as dedicated spaces for weekend workshops and activities, as well as interactive displays to engage customers.
What are Mr DIY’s expansion plans in Thailand?
Earlier this year, Mr DIY surpassed 1000 stores in Thailand. The retailer plans to add another 210 outlets this year, with a target of reaching 3000 stores in Thailand by 2031.
