Oysho, an activewear brand under the umbrella of Inditex, the same company that owns Zara, has recently made its grand entrance into the Philippine market with a store opening at the Mall of Asia in Manila.
The newly launched 659 square meter, single-level Oysho store is innovatively partitioned into several distinct areas, each offering a unique shopping experience. To begin with, customers are greeted by the Welcome Zone, featuring a ceramic block wall which proudly displays the Athleisure range.
Following this, there’s the Club Zone, characterized by its oak wood finishes, and the Basics Zone featuring zipper rails for product display. To ensure privacy and comfort during the product trial phase, oak-paneled fitting rooms have also been incorporated into the design.
The store’s Wow Zone, positioned strategically at the entrance, showcases seasonal collections bolstered by immersive, branded light imagery to captivate and draw in shoppers.
The store’s external facade is adorned with natural stone, giving it a rustic and earthy appeal. Inside, a continuous linear lighting system illuminates the space, delivering a uniform aesthetic throughout the store.
Oysho’s brand introduction to the Philippines is part of Inditex’s ongoing retail strategy. The company operates eight retail concepts, including Zara, Pull&Bear, and Massimo Dutti. The expansion into the Philippines strengthens Oysho’s presence in Asia, adding to their existing markets in countries such as China and South Korea.
What makes Oysho’s new store in the Philippines unique?
The store is uniquely designed with distinct zones, each offering a different shopping experience. It also features branded light imagery and a continuous linear lighting system for a consistent look throughout the space.
Who owns Oysho?
Oysho is owned by Inditex, the same company that owns Zara, Pull&Bear, and Massimo Dutti.
What is the significance of Oysho’s expansion into the Philippines?
The expansion into the Philippines strengthens Oysho’s presence in Asia, adding to their existing markets in countries such as China and South Korea. It’s an indication of the brand’s growth and success in the Asian market.
