Brochu Walker, a high-end American women’s fashion label, has announced the grand opening of its inaugural international flagship store. Situated in Seoul, the move signifies the brand’s first venture into the Asian market.
Positioned in the bustling district of Gangnam, the impressive five-level ‘Maison’ spans approximately 664 square meters, spread over two floors dedicated to retail. The spacious location also offers an exclusive, personalized shopping experience with an area set aside for private client consultations. The decision to expand into Seoul comes on the heels of the brand’s appointment of South Korean actress Cha Joo Young as its first Korean ambassador, a move that underscores the growing significance of the Asian market to the Los Angeles-based fashion house.
The Maison design is the result of a partnership with the Seoul-based Blurker Design Studio. The store’s innovative design seamlessly blends modern interior aesthetics with elements of traditional Korean artistry. The space is punctuated by standout materials such as oak, marble, Hanji paper, and bronze, which sit alongside artwork commissioned from local creatives.
Karine Dubner, the CEO and chief creative officer of Brochu Walker, spoke passionately about the new store, saying, “Maison Seoul is the culmination of years of dreams, designs, and thoughtful collaborations.” Dubner’s sense of accomplishment is evident when she describes the finished space, which she views as an embodiment of Brochu Walker’s ethos – “quiet, beautiful, intentional, and deeply personal.” She also expressed her gratitude for the warm reception from the Korean community, which she described as “deeply humbling.”
Originating in Los Angeles, Brochu Walker has built a reputation for its superior knitwear and subtly elegant ready-to-wear collections, placing it firmly in the ‘quiet luxury’ niche. The brand, which already has a solid brick-and-mortar presence across America with boutiques in California, Connecticut, Georgia, and New York, hints at further growth with plans in place to open more stores in Nashville and Austin.
What is Brochu Walker known for?
Brochu Walker is renowned for its high-quality knitwear and subtly elegant ready-to-wear collections, which are part of the ‘quiet luxury’ segment.
Where is the brand’s first international flagship store located?
The brand’s first international flagship store is located in the Gangnam district of Seoul, South Korea.
What are the future expansion plans of Brochu Walker?
The brand has plans for further expansion within the US, with new stores expected to open in Nashville and Austin.
