Brochu Walker, a well-known luxury womenswear label from the US, has unveiled its first global flagship store in Seoul, South Korea. This venture marks the brand’s initial foray into the Asian market.
The store, recognized as ‘Maison’, is situated in the fashionable district of Gangnam in Seoul. The store spans a total of 664 square meters, with two floors dedicated to retail and additional space reserved for private client consultations. The establishment bears the distinction of being both the debut international flagship and the first Asian outpost for the Los Angeles-based brand.
Earlier this year, South Korean actress Cha Joo Young was named the brand’s first Korean ambassador, emphasizing the growing significance of the Korean market to the US-based label. This strategic partnership illuminates the brand’s commitment to building a robust presence in Asia, particularly South Korea.
The design of the flagship store, a collaboration with Seoul’s Blurker Design Studio, combines modern aesthetic with nods to traditional Korean craftsmanship. The decor incorporates a variety of materials such as oak, marble, Hanji paper, and bronze, with specially commissioned artwork from local artists enhancing the ambiance.
“Maison Seoul has been a dream we nurtured for years. It’s a product of design, creativity, and thoughtful collaboration,” said Karine Dubner, CEO and Chief Creative Officer of Brochu Walker.
She added, “Walking through the final product fills me with immense pride. The space embodies everything we envision Brochu Walker to be – quiet, beautiful, intentional, and deeply personal. The warm reception from the Korean community has left us humbled, and we are tremendously grateful for the welcome we’ve received.”
Established in Los Angeles, Brochu Walker is celebrated for its exquisite knitwear and understated ready-to-wear collections, which are nested within the ‘quiet luxury’ segment. The label has progressively increased its physical presence in the US with stores in California, Connecticut, Georgia, and New York. It also intends to inaugurate more boutiques in upcoming locations like Nashville and Austin.
What market is Brochu Walker entering for the first time?
Brochu Walker is entering the Asian market for the first time, with its international flagship store in Seoul, South Korea.
Who is the brand’s first Korean ambassador?
South Korean actress Cha Joo Young has been appointed as Brochu Walker’s first Korean ambassador.
What are the materials used in the design of the flagship store in Seoul?
Materials including oak, marble, Hanji paper, and bronze have been used in the design of the flagship store, alongside commissioned works by local artists.
