Luxury fashion retailer Moncler has reported a strong momentum in sales growth, driven predominantly by its expanding presence in Asia.
The first half of their financial year saw a significant rise in revenues across its Moncler and Stone Island brands, with increases of 9% and 11% respectively. This strong performance for both brands contributed to a combined first-half group revenue of $1.47 billion and earnings before interest of $280 million.
Remo Ruffini, Moncler’s Executive Chairman, is of the view that the group’s resilience stems not solely from its ability to swiftly adjust to changes, but also from staying true to its identity and maintaining close ties with the communities they serve. “In the first half of the year we delivered solid growth and profitability across both our brands, staying focused on our products, the creativity that characterizes our brands and the collective energy we share with our audiences,” he said.
Asia has proven to be the fastest-growing market for Moncler Group, now representing 54.4% of total sales. In comparison, the share of sales in Europe, the Middle East, Africa, and the Americas has seen a decline.
Ruffini added that the group is continuously seeking innovative ways to remain relevant throughout the year, beyond the core season. Despite the complex and unpredictable operating environment, he believes these challenging times test their ability to be sharper, bolder, while maintaining discipline and staying grounded. “We approach the second half of the year and the opportunities ahead with this same spirit, and with a clear sense of direction,” he concluded.
What has driven Moncler’s recent sales growth?
Moncler’s sales growth was primarily driven by its expansion in Asia, contributing to 54.4% of total sales.
How did Moncler and Stone Island brands perform in the first half of the year?
Both brands showed significant growth with their revenues increasing by 9% and 11% respectively, leading to a combined first-half group revenue of $1.47 billion.
What strategy does Moncler implement to stay competitive in the market?
Moncler strives to remain relevant throughout the year by continuously seeking innovative ways to engage audiences, focusing on their products and the creativity that characterizes their brands while staying true to their identity and maintaining close ties with the communities they serve.
