Aesop, the well-known Australian cosmetics brand, has recently expanded its presence in Bangkok by opening its fourth boutique at Central Chidlom.
This new boutique boasts a unique design, unlike any other. Aesop’s own in-house design team, based in Melbourne, has taken inspiration from the traditional Thai architecture. The design is marked by curved silhouettes, distinctively characteristic of Thailand’s traditional rooftops.
The boutique’s interior features an aesthetic infused with bamboo, underscoring the brand’s commitment to local materials and sustainable practices. This design choice is a nod to the enamelled tiles seen on traditional Thai rooftops, which are often supported by wooden frames and trusses.
Prominent in the store is a standalone terraced display table and several shelving units, all of which are enveloped by bamboo. This common interior material is frequently used across Thailand, reflecting the brand’s integration of local traditions into its store design.
The most recent addition to Aesop’s portfolio of boutiques will carry the brand’s comprehensive range of products. These include their complete line of skincare, haircare, and body care products, each promising the high-quality experience that Aesop is renowned for.
What inspired the design of the new Aesop boutique in Bangkok?
The design of the new boutique was inspired by traditional Thai architecture, particularly the curved silhouettes of the country’s traditional rooftops.
What materials were used in the construction of the new Aesop boutique?
The boutique prominently features bamboo in its construction, a common material used throughout Thai architecture and interior design.
What products will the new Aesop boutique carry?
The boutique will carry Aesop’s full range of skincare, haircare, and body care products.
